12,430 skills found · Page 114 of 415
irinabuht12-oss / audience-overlap-analysisCompares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Tells you exactly which ad sets are cannibalizing each other and how much it's costing you in inflated CPMs. Platform: Meta.
irinabuht12-oss / bid-strategy-recommendationsAnalyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value.
irinabuht12-oss / campaign-naming-convention-builderBuilds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means.
irinabuht12-oss / channel-mix-optimizerGiven your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return.
irinabuht12-oss / client-report-narrativesTakes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads. Platform: Google and Meta.
irinabuht12-oss / competitor-creative-analysisPulls competitor ads from Meta Ad Library and Google Ads Transparency Center, categorizes their messaging angles, formats, CTAs, and creative types, then identifies gaps in their approach you can exploit and patterns worth testing in your own campaigns. Platform: Meta.
irinabuht12-oss / conversion-path-analysisMaps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments. Platform: Google and Meta.
irinabuht12-oss / creative-fatigue-detectionMonitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and tells you which ones need rotation now vs next week. Platform: Meta.
irinabuht12-oss / day-hour-performance-breakdownAnalyzes performance by day of week and hour of day across your campaigns. Identifies when your ads perform best and worst, recommends ad schedule adjustments with estimated savings, and tells you exactly what you'd give up by restricting hours. Platform: Google and Meta.
irinabuht12-oss / device-performance-splitAnalyzes how your campaigns perform across mobile, desktop, and tablet. Identifies where device performance diverges significantly and recommends bid adjustments, campaign splits, or creative/landing page changes to capture the gap. Platform: Google and Meta.
irinabuht12-oss / frequency-cap-recommendationsAnalyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additional impressions stop driving conversions and start burning money. Platform: Meta.
irinabuht12-oss / geo-performance-analysisBreaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing ones that deserve more spend. Recommends geo bid adjustments or campaign splits.
irinabuht12-oss / keyword-cannibalization-checkIdentifies where your own keywords and campaigns are competing against each other in Google Ads auctions. Finds duplicate keywords across campaigns, overlapping match types that trigger the same queries, and ad groups stealing traffic from each other — all of which inflate your CPCs and mess up your…
irinabuht12-oss / landing-page-auditReviews your landing pages against the ads driving traffic to them. Checks for message match between ad copy and page content, CTA clarity, above-the-fold alignment, form friction, and flags any disconnects between what the ad promises and what the page delivers. Platform: Google and Meta.
irinabuht12-oss / pacing-monitorTracks daily spend against monthly budget targets across all campaigns and accounts. Tells you exactly where you'll land at current pace, flags campaigns that are over or underspending, and calculates the daily budget adjustments needed to hit your target by month end. Platform: Google and Meta.
irinabuht12-oss / performance-benchmarkingCompares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a $10K/month account and a $500K/month account…
irinabuht12-oss / quality-score-breakdownBreaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down, with specific fixes ranked by potential CPC impact. Platform: Google.
irinabuht12-oss / retargeting-window-analysisAnalyzes your conversion lag data to determine the optimal retargeting window for each audience segment. Tells you whether your 30-day retargeting window should actually be 7 days, 14 days, or 60 days based on when people actually convert after their first visit. Platform: Meta.
irinabuht12-oss / roas-forecastingProjects your ROAS for the next 30, 60, and 90 days based on current performance trends, seasonality patterns from your historical data, and planned budget or campaign changes. Gives you a range with confidence intervals, not a single number pretending to be precise. Platform: Google and Meta.
irinabuht12-oss / search-term-miningAnalyzes your search term reports across all campaigns and surfaces high-intent terms you're not bidding on yet. Groups them by theme, estimates their potential volume and CPA, and recommends match types and starting bids for each. Platform: Google.
irinabuht12-oss / weekly-account-summaryGenerates a plain English summary of everything that happened across all your accounts this week. What improved, what declined, what needs immediate attention, and what to prioritize next week.
gamedev-skills / defold-coreBuild and debug the core of a Defold game in Lua: game.project settings, collections, game objects and components, script lifecycle and self state, go.property, input focus and bindings, URLs and message passing, factories, collection factories and collection proxies, plus building and smoke-running…
gamedev-skills / ai-behavior-trees-utility-aiBuild a production behavior-tree runtime (Blackboard, action/condition leaves, sequence/selector/parallel composites, decorators) and a Utility AI system (response curves — linear, exponential, sigmoid, quadratic — considerations, and action evaluators), plus hybrid BT-drives-Utility agents
gamedev-skills / audio-designImplement game audio practice — bus/mixer architecture and gain in decibels, ducking (sidechain), adaptive/dynamic music via layering and re-sequencing, SFX variation, and beat synchronization. Engine-neutral
gamedev-skills / camera-systemsBuild game cameras that feel good — 2D follow with a deadzone, look-ahead, smoothing, and level-bounds clamping; 3D third-person orbit with collision and first-person look; plus multi-target framing and a shake hook.
gamedev-skills / dialogue-systemsBuild branching dialogue and narrative — a node/choice graph with conditions, variables, and localization hooks — and choose between authoring tools Ink and Yarn Spinner or a custom data-driven runner. Engine-neutral
gamedev-skills / game-aiDesign NPC and enemy decision-making with finite state machines, behavior trees, steering behaviors, and A* pathfinding — engine-neutral algorithms that pair with the detected engine's navigation API
gamedev-skills / game-feelAdd "juice" and game feel that makes actions satisfying — screen shake, hit-stop/freeze frames, tweened/eased motion, squash & stretch, knockback, and layered audio-visual feedback — as engine-neutral techniques that pair with the detected engine's tween, particle, and camera APIs
gamedev-skills / game-ui-uxDesign and build game UI/UX — HUDs, menus, and overlays — that survive every screen: anchor- based responsive layout, resolution/aspect scaling and safe areas, keyboard/gamepad focus navigation, a screen/menu state stack, and event-driven (not polled) HUD updates.
gamedev-skills / input-systemsArchitect game input — action mapping (abstracting keys into named actions), rebinding with conflict detection and persistence, multi-device support (keyboard, gamepad, touch), analog deadzones, and feel features like input buffering and coyote time, plus accessibility. Engine-neutral
