quality-score-breakdown
Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down, with specific fixes ranked by potential CPC impact. Platform: Google.
Install / Use
npx skills add irinabuht12-oss/marketing-skills --skill quality-score-breakdownInstalls into whichever agent you are using.
SKILL.md
Installable skill definition
Quality Score
Category
MarketingSupported Platforms
Tags
Our assessment of quality-score-breakdown
quality-score-breakdown scores 80/100 on our quality scale, 319th of 406 Marketing skills we index.
Its SKILL.md is 2.7 KB long, split into 7 sections and no code examples: a solid amount of guidance for an agent.
With 1,836 GitHub stars, it is one of the more widely adopted skills in the catalogue.
Maintenance, license and trust
- The repository was last updated 6 days ago, so quality-score-breakdown is actively maintained.
- No license is declared. By default that means all rights are reserved: you can read it, but reusing or redistributing it is not clearly permitted. Ask the author before building on it commercially.
- Its trust signals score 88/100, with 1 caution from licensing, adoption, age or documentation. These come from repository metadata, not a code audit — read the skill file before letting an agent act on it.
Safety scan
No issues foundOur scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands.
Automated pattern scan on 2026-09-30. It catches known dangerous patterns, not every risk — read a skill before letting an agent act on it.
quality-score-breakdown compared with similar skills
All 4 of these similar skills score higher than quality-score-breakdown; compare them before choosing.
| Skill | Score | Stars | Updated | Format |
|---|---|---|---|---|
| quality-score-breakdown (this skill)by irinabuht12-oss | 80 | 1.8k | 6d ago | SKILL.md |
| algorithmic-artby anthropics | 100 | 177.9k | 7d ago | SKILL.md |
| pptxby anthropics | 100 | 177.9k | 7d ago | SKILL.md |
| designby nextlevelbuilder | 100 | 130.2k | 8d ago | SKILL.md |
| ui-ux-pro-maxby nextlevelbuilder | 100 | 130.2k | 8d ago | SKILL.md |
Frequently asked questions
- How do I install quality-score-breakdown?
- Run
npx skills add irinabuht12-oss/marketing-skills --skill quality-score-breakdown. The install tabs above show the steps for each supported agent. - Which AI agents does quality-score-breakdown work with?
- It is written for Universal, as a SKILL.md file. Other agents that read the same format can often use it too.
- Is quality-score-breakdown safe to use?
- Our scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands. It declares no license and scores 88/100 on trust signals. Skills are instructions an agent will follow, so read the file before installing it and do not approve commands you do not understand.
- Is quality-score-breakdown still maintained?
- The repository was last updated 6 days ago, so quality-score-breakdown is actively maintained.
Skill content
View source on GitHubname: quality-score-breakdown description: Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down, with specific fixes ranked by potential CPC impact. Platform: Google. metadata: platform: Google
14/ Quality Score Breakdown — Google
What it does
Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down, with specific fixes ranked by potential CPC impact.
How it works
Claude pulls your keyword-level Quality Score data along with historical QS trends, CTR benchmarks, ad copy relevance signals, and landing page metrics. It identifies which of the three components is below average for each keyword and cross-references with your actual ad copy and landing pages to pinpoint the exact issue.
Practical example
You have 340 active keywords. Claude identifies 47 with Quality Score 5 or below. Of those, 28 have below-average landing page experience (mostly because 3 landing pages have slow mobile load times), 14 have below-average ad relevance (the ad groups contain too many unrelated keywords diluting relevance), and 5 have below-average expected CTR (they're in ad groups where CTR is dragged down by poor-performing ad copy variants). Fixing the 3 landing pages alone would impact 28 keywords and potentially reduce CPC by 15-25%.
What you get back
- Every keyword with QS below 7 flagged with the specific underperforming component
- Root cause analysis for each component (not just "below average" but why)
- Prioritized fix list ranked by potential CPC savings and conversion volume impact
- Ad group restructuring recommendations where relevance is the issue
- Landing page specific issues tied back to keyword groups they affect
When to use it
- Monthly QS audits to catch degradation early
- When CPCs rise without competitive or market explanation
- After landing page or website changes that might have affected page experience scores
- When restructuring accounts and you want to improve efficiency across the board
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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Trust signals
From repository metadata: license, adoption, age and documentation. Not a code audit — see the Safety scan above for what the skill file itself contains.