creative-fatigue-detection
Monitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and tells you which ones need rotation now vs next week. Platform: Meta.
Install / Use
npx skills add irinabuht12-oss/marketing-skills --skill creative-fatigue-detectionInstalls into whichever agent you are using.
SKILL.md
Installable skill definition
Quality Score
Category
OperationsSupported Platforms
Tags
Our assessment of creative-fatigue-detection
creative-fatigue-detection scores 80/100 on our quality scale, 434th of 531 Operations skills we index.
Its SKILL.md is 2.5 KB long, split into 7 sections and no code examples: a solid amount of guidance for an agent.
With 1,836 GitHub stars, it is one of the more widely adopted skills in the catalogue.
Maintenance, license and trust
- The repository was last updated 6 days ago, so creative-fatigue-detection is actively maintained.
- No license is declared. By default that means all rights are reserved: you can read it, but reusing or redistributing it is not clearly permitted. Ask the author before building on it commercially.
- Its trust signals score 88/100, with 1 caution from licensing, adoption, age or documentation. These come from repository metadata, not a code audit — read the skill file before letting an agent act on it.
Safety scan
No issues foundOur scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands.
Automated pattern scan on 2026-09-30. It catches known dangerous patterns, not every risk — read a skill before letting an agent act on it.
creative-fatigue-detection compared with similar skills
All 4 of these similar skills score higher than creative-fatigue-detection; compare them before choosing.
| Skill | Score | Stars | Updated | Format |
|---|---|---|---|---|
| creative-fatigue-detection (this skill)by irinabuht12-oss | 80 | 1.8k | 6d ago | SKILL.md |
| algorithmic-artby anthropics | 100 | 177.9k | 7d ago | SKILL.md |
| pptxby anthropics | 100 | 177.9k | 7d ago | SKILL.md |
| designby nextlevelbuilder | 100 | 130.2k | 8d ago | SKILL.md |
| ui-ux-pro-maxby nextlevelbuilder | 100 | 130.2k | 8d ago | SKILL.md |
Frequently asked questions
- How do I install creative-fatigue-detection?
- Run
npx skills add irinabuht12-oss/marketing-skills --skill creative-fatigue-detection. The install tabs above show the steps for each supported agent. - Which AI agents does creative-fatigue-detection work with?
- It is written for Universal, as a SKILL.md file. Other agents that read the same format can often use it too.
- Is creative-fatigue-detection safe to use?
- Our scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands. It declares no license and scores 88/100 on trust signals. Skills are instructions an agent will follow, so read the file before installing it and do not approve commands you do not understand.
- Is creative-fatigue-detection still maintained?
- The repository was last updated 6 days ago, so creative-fatigue-detection is actively maintained.
Skill content
View source on GitHubname: creative-fatigue-detection description: Monitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and tells you which ones need rotation now vs next week. Platform: Meta. metadata: platform: Meta
4/ Creative Fatigue Detection — Meta
What it does
Monitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and tells you which ones need rotation now vs next week.
How it works
Claude looks at daily performance trends for each ad — CTR trajectory, frequency accumulation, cost per result movement, and engagement rate changes. It flags ads showing consistent decline over 3+ days and categorizes them as urgent (replace now), warning (1-2 weeks left), or healthy (still performing).
Practical example
You're running 14 ads across 5 ad sets on Meta. Claude flags 3 ads as urgent — they've lost 40%+ CTR over 8 days with frequency above 3.5. Four more are in warning status with CTR declining 5-10% per day. The remaining 7 are still healthy. Claude also notes that your top performer from last month has shifted from urgent to dead — it's been running 6 weeks and the audience has seen it an average of 5.8 times.
What you get back
- Each ad categorized as urgent, warning, or healthy with supporting data
- Days of useful life remaining for warning-status ads
- Frequency and CTR trend data for each creative
- Recommended rotation schedule based on current trajectory
- Which audiences have been overexposed to which creatives
When to use it
- Weekly creative health checks across all active campaigns
- Before creative review meetings to prioritize what needs replacing
- When CPA starts creeping up and you suspect creative is the cause
- After scaling campaigns, because higher budgets burn through creatives faster
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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Trust signals
From repository metadata: license, adoption, age and documentation. Not a code audit — see the Safety scan above for what the skill file itself contains.