conversion-path-analysis
Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments. Platform: Google and Meta.
Install / Use
npx skills add irinabuht12-oss/marketing-skills --skill conversion-path-analysisInstalls into whichever agent you are using.
SKILL.md
Installable skill definition
Quality Score
Category
Development & EngineeringSupported Platforms
Tags
Our assessment of conversion-path-analysis
conversion-path-analysis scores 80/100 on our quality scale, 2290th of 3,680 Development & Engineering skills we index.
Its SKILL.md is 2.7 KB long, split into 7 sections and no code examples: a solid amount of guidance for an agent.
With 1,836 GitHub stars, it is one of the more widely adopted skills in the catalogue.
Maintenance, license and trust
- The repository was last updated 6 days ago, so conversion-path-analysis is actively maintained.
- No license is declared. By default that means all rights are reserved: you can read it, but reusing or redistributing it is not clearly permitted. Ask the author before building on it commercially.
- Its trust signals score 88/100, with 1 caution from licensing, adoption, age or documentation. These come from repository metadata, not a code audit — read the skill file before letting an agent act on it.
Safety scan
No issues foundOur scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands.
Automated pattern scan on 2026-09-30. It catches known dangerous patterns, not every risk — read a skill before letting an agent act on it.
conversion-path-analysis compared with similar skills
All 4 of these similar skills score higher than conversion-path-analysis; compare them before choosing.
| Skill | Score | Stars | Updated | Format |
|---|---|---|---|---|
| conversion-path-analysis (this skill)by irinabuht12-oss | 80 | 1.8k | 6d ago | SKILL.md |
| ai-job-searchby MadsLorentzen | 100 | 44.5k | 1d ago | CLAUDE.md |
| claude-howtoby luongnv89 | 100 | 41.7k | 3d ago | CLAUDE.md |
| algorithmic-artby anthropics | 100 | 177.9k | 7d ago | SKILL.md |
| pptxby anthropics | 100 | 177.9k | 7d ago | SKILL.md |
Frequently asked questions
- How do I install conversion-path-analysis?
- Run
npx skills add irinabuht12-oss/marketing-skills --skill conversion-path-analysis. The install tabs above show the steps for each supported agent. - Which AI agents does conversion-path-analysis work with?
- It is written for Universal, as a SKILL.md file. Other agents that read the same format can often use it too.
- Is conversion-path-analysis safe to use?
- Our scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands. It declares no license and scores 88/100 on trust signals. Skills are instructions an agent will follow, so read the file before installing it and do not approve commands you do not understand.
- Is conversion-path-analysis still maintained?
- The repository was last updated 6 days ago, so conversion-path-analysis is actively maintained.
Skill content
View source on GitHubname: conversion-path-analysis description: Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments. Platform: Google and Meta. metadata: platform: Google and Meta
16/ Conversion Path Analysis — Google + Meta
What it does
Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments.
How it works
Claude analyzes your conversion data, assisted conversions, and multi-touch paths to show the full journey. It looks at first-touch vs last-touch attribution, identifies common paths (e.g., Meta prospecting → Google brand → conversion), and flags where users are falling out of the funnel at higher-than-expected rates.
Practical example
Your ecommerce account shows that 62% of conversions involve 2+ touchpoints. The most common path is Meta prospecting ad → Google branded search → purchase. But Claude also discovers that users who see a Meta retargeting ad between those two steps convert at 3.2x the rate. Meanwhile, users who click PMax ads rarely convert on the first visit and almost never return — suggesting PMax is driving low-intent traffic. Claude recommends increasing retargeting budget for Meta-sourced traffic and re-evaluating PMax targeting.
What you get back
- Most common conversion paths ranked by volume and conversion rate
- Average time to conversion by path and audience segment
- Drop-off points in the funnel with estimated revenue impact
- Campaign-level contribution at each funnel stage (awareness, consideration, conversion)
- Recommendations for budget and targeting adjustments based on path analysis
When to use it
- When attribution feels murky and you need to understand the actual user journey
- Before making budget cuts to understand which "low-performing" campaigns assist conversions elsewhere
- When conversion lag is long (B2B, high-ticket ecommerce) and last-click data misleads
- During multi-channel strategy reviews
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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Trust signals
From repository metadata: license, adoption, age and documentation. Not a code audit — see the Safety scan above for what the skill file itself contains.