client-report-narratives
Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads. Platform: Google and Meta.
Install / Use
npx skills add irinabuht12-oss/marketing-skills --skill client-report-narrativesInstalls into whichever agent you are using.
SKILL.md
Installable skill definition
Quality Score
Category
MarketingSupported Platforms
Tags
Our assessment of client-report-narratives
client-report-narratives scores 80/100 on our quality scale, 314th of 406 Marketing skills we index.
Its SKILL.md is 2.6 KB long, split into 7 sections and no code examples: a solid amount of guidance for an agent.
With 1,836 GitHub stars, it is one of the more widely adopted skills in the catalogue.
Maintenance, license and trust
- The repository was last updated 6 days ago, so client-report-narratives is actively maintained.
- No license is declared. By default that means all rights are reserved: you can read it, but reusing or redistributing it is not clearly permitted. Ask the author before building on it commercially.
- Its trust signals score 88/100, with 1 caution from licensing, adoption, age or documentation. These come from repository metadata, not a code audit — read the skill file before letting an agent act on it.
Safety scan
No issues foundOur scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands.
Automated pattern scan on 2026-09-30. It catches known dangerous patterns, not every risk — read a skill before letting an agent act on it.
client-report-narratives compared with similar skills
All 4 of these similar skills score higher than client-report-narratives; compare them before choosing.
| Skill | Score | Stars | Updated | Format |
|---|---|---|---|---|
| client-report-narratives (this skill)by irinabuht12-oss | 80 | 1.8k | 6d ago | SKILL.md |
| algorithmic-artby anthropics | 100 | 177.9k | 7d ago | SKILL.md |
| pptxby anthropics | 100 | 177.9k | 7d ago | SKILL.md |
| designby nextlevelbuilder | 100 | 130.2k | 8d ago | SKILL.md |
| ui-ux-pro-maxby nextlevelbuilder | 100 | 130.2k | 8d ago | SKILL.md |
Frequently asked questions
- How do I install client-report-narratives?
- Run
npx skills add irinabuht12-oss/marketing-skills --skill client-report-narratives. The install tabs above show the steps for each supported agent. - Which AI agents does client-report-narratives work with?
- It is written for Universal, as a SKILL.md file. Other agents that read the same format can often use it too.
- Is client-report-narratives safe to use?
- Our scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands. It declares no license and scores 88/100 on trust signals. Skills are instructions an agent will follow, so read the file before installing it and do not approve commands you do not understand.
- Is client-report-narratives still maintained?
- The repository was last updated 6 days ago, so client-report-narratives is actively maintained.
Skill content
View source on GitHubname: client-report-narratives description: Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads. Platform: Google and Meta. metadata: platform: Google and Meta
5/ Client Report Narratives — Google + Meta
What it does
Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads.
How it works
Feed Claude the key metrics for the period — spend, conversions, CPA, ROAS, CTR, impression share, and any notable changes. It identifies the most important trends, connects them to likely causes, and writes a clear narrative that a non-technical stakeholder can understand without asking follow-up questions.
Practical example
You paste in last month's data: $45K spend, 1,180 leads at $38 CPA (down from $44), ROAS 4.2x. Claude writes: "March delivered 1,180 leads at $38 CPA, a 14% improvement over February. The primary driver was the new UGC creative set launched mid-month which outperformed static images by 2.3x on Meta prospecting. Google Search held steady at $29 CPA with branded terms contributing 34% of volume. One area to watch — Meta retargeting CPA increased 18% as the audience pool shrinks, recommending a lookalike refresh for April."
What you get back
- Executive summary paragraph ready to paste into your report
- Key wins highlighted with specific numbers
- Problem areas flagged with context, not just red numbers
- Forward-looking recommendations tied to the data
- Written in a tone that matches client communication, not ad platform jargon
When to use it
- Weekly and monthly client reporting
- Internal stakeholder updates where you need to explain performance fast
- QBR prep when you need narratives for multiple accounts
- Any time you're staring at a spreadsheet and need to turn it into words
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector →
https://connector.get-ryze.ai/mcp - Claude Code:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp - Cursor: Settings → MCP → add the same URL
Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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Trust signals
From repository metadata: license, adoption, age and documentation. Not a code audit — see the Safety scan above for what the skill file itself contains.