12,232 skills found · Page 126 of 408
irinabuht12-oss / ab-test-analyzerStatistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and hypothesis generation
irinabuht12-oss / programmatic-seo-playbookReplicate the 7 programmatic SEO plays that took Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to #1 in Google and ChatGPT
irinabuht12-oss / utm-tracking-generatorGenerate consistent UTM parameters, GA4 event naming, and conversion tracking specs following taxonomy best practices
irinabuht12-oss / e2e-seo-assistantFull SEO workflow covering technical audits, content gaps, backlink opportunities, on-page fixes, and content briefs
irinabuht12-oss / google-ads-auditComprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems
irinabuht12-oss / icp-research-assistantBuild detailed B2B buyer personas with pain points, objections, buying triggers, and messaging angles
irinabuht12-oss / linkedin-ads-auditLinkedIn Ads campaign analysis for B2B marketers detecting CTR issues, audience quality problems, lead gen form friction, and budget inefficiencies
irinabuht12-oss / meta-ads-auditMeta/Facebook/Instagram Ads campaign structure analysis detecting creative fatigue, audience overlap, scaling opportunities, and iOS tracking verification issues
irinabuht12-oss / reddit-ads-auditReddit Ads campaign analysis detecting community targeting issues, creative fatigue, bid inefficiencies, and subreddit performance problems
irinabuht12-oss / ad-spend-allocatorMulti-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis
irinabuht12-oss / ab-test-setup-and-analysisDesigns statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning.
irinabuht12-oss / account-structure-reviewEvaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your abili…
irinabuht12-oss / ad-copy-variant-generatorAnalyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while introducing enough variation to test meaningfully. Platform: Google and Meta.
irinabuht12-oss / ad-extension-auditReviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages.
irinabuht12-oss / anomaly-detectionCatches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The goal is to catch problems in hours instead of discovering them days later during a routine check.
irinabuht12-oss / attribution-model-comparisonRuns your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven.
irinabuht12-oss / audience-overlap-analysisCompares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Tells you exactly which ad sets are cannibalizing each other and how much it's costing you in inflated CPMs. Platform: Meta.
irinabuht12-oss / bid-strategy-recommendationsAnalyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value.
irinabuht12-oss / campaign-naming-convention-builderBuilds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means.
irinabuht12-oss / channel-mix-optimizerGiven your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return.
irinabuht12-oss / client-report-narrativesTakes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads. Platform: Google and Meta.
irinabuht12-oss / competitor-creative-analysisPulls competitor ads from Meta Ad Library and Google Ads Transparency Center, categorizes their messaging angles, formats, CTAs, and creative types, then identifies gaps in their approach you can exploit and patterns worth testing in your own campaigns. Platform: Meta.
irinabuht12-oss / conversion-path-analysisMaps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments. Platform: Google and Meta.
irinabuht12-oss / creative-fatigue-detectionMonitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and tells you which ones need rotation now vs next week. Platform: Meta.
irinabuht12-oss / day-hour-performance-breakdownAnalyzes performance by day of week and hour of day across your campaigns. Identifies when your ads perform best and worst, recommends ad schedule adjustments with estimated savings, and tells you exactly what you'd give up by restricting hours. Platform: Google and Meta.
irinabuht12-oss / device-performance-splitAnalyzes how your campaigns perform across mobile, desktop, and tablet. Identifies where device performance diverges significantly and recommends bid adjustments, campaign splits, or creative/landing page changes to capture the gap. Platform: Google and Meta.
irinabuht12-oss / frequency-cap-recommendationsAnalyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additional impressions stop driving conversions and start burning money. Platform: Meta.
irinabuht12-oss / geo-performance-analysisBreaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing ones that deserve more spend. Recommends geo bid adjustments or campaign splits.
irinabuht12-oss / keyword-cannibalization-checkIdentifies where your own keywords and campaigns are competing against each other in Google Ads auctions. Finds duplicate keywords across campaigns, overlapping match types that trigger the same queries, and ad groups stealing traffic from each other — all of which inflate your CPCs and mess up your…
irinabuht12-oss / landing-page-auditReviews your landing pages against the ads driving traffic to them. Checks for message match between ad copy and page content, CTA clarity, above-the-fold alignment, form friction, and flags any disconnects between what the ad promises and what the page delivers. Platform: Google and Meta.
