rampstackco

Run a structured after-action review (postmortem, retrospective) on a launch, incident, or completed project to capture timeline, root cause analysis, contributing factors, and actionable lessons.

Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences. Use this skill whenever the user wants to brief a photographer, direct illustrators, plan a creative campaign, develop visual concepts, or evaluate creative work for fit.

Running closed and open betas that produce real signal. Beta participant selection, structured feedback collection, beta-to-GA decision criteria, and the difference between soft-launch (no structure, no signal), kitchen-sink (everyone in, no actionable feedback), and structured beta (calibrated coho…

Generate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles.

Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles.

Audit the brand, UX, and site design of the leading sites in a vertical as a set of observable cross-site patterns, producing the experience bar a new build must meet or beat.

Systematic content refresh discipline. Quarterly audits, refresh prioritization (which pieces, when, how deep), refresh-vs-merge-vs-delete decisions, the lifecycle that distinguishes intentional refresh from set-and-forget decay.

Create or refine a creative brief that bridges discovery and execution. Use this skill whenever the user is starting a new project, kicking off a website, beginning a brand build or redesign, briefing a designer or developer or AI agent, or trying to align a team before building.

Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction.

Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream content, copy, design, and art-direction skills consume as required input.

Run conversion rate optimization through hypothesis-driven testing including audit, hypothesis generation, test design, statistical analysis, and rollout decisions.

Plan, manage, and optimize a domain portfolio. Use this skill for DNS architecture decisions, redirect strategies, registrar choice, parking unused domains, multi-site setups, and domain consolidation or split planning.

Produce honest product reviews and buying guides without fabricated first-hand experience, using disclosed evidence tiers: verified specs, owner-experience synthesis at scale, expert triangulation, and hands-on only when true.

A platform decision framework for experimentation. When to use Statsig vs PostHog vs GrowthBook vs Optimizely vs Amplitude vs Eppo vs Kameleoon. How to migrate between them. How to coordinate when multi-platform is genuinely warranted.

Design forms that convert, validate well, resist spam, and integrate cleanly with downstream systems. Use this skill when designing or auditing any form (contact, signup, checkout, multi-step, embedded), planning validation logic, fighting spam, choosing form tooling, or improving form conversion.

Build production-ready frontend components with accessible markup, sensible props, defined states, and tested behavior. Use this skill whenever the user wants to build a component from scratch, refactor an existing one, design a component API, or implement a UI element with proper states and accessi…

Design the structure of a website or product including sitemap, navigation, URL structure, content types, taxonomy, and labeling.

Designing in-product tours, tooltips, and contextual help that teach product capabilities without becoming friction. Trigger logic, tour architecture, contextual placement, completion tracking.

Build customer journey maps and service blueprints that visualize the end-to-end user experience including touchpoints, emotions, friction, and underlying systems.

The Jobs-to-be-Done framework as applied product methodology. Job statements, struggling moments, hire and fire criteria, the difference between feature-thinking and job-thinking.