deanpeters

Run competitive research like an intelligence agency: eight collection disciplines (OSINT to MASINT), signal-to-inference chains, and fusion

Select the right Proof of Life (PoL) probe based on hypothesis, risk, and resources. Use this to match the validation method to the real learning goal, not tooling comfort.

Evaluate acquisition channels using unit economics, customer quality, and scalability

Run a customer journey mapping workshop with adaptive questions and outputs

Identify what to measure, test, or track to de-risk a product or AI idea

Plan customer discovery interviews with the right goal, segment, constraints, and method

Run a full discovery cycle from problem hypothesis to validated solution

Break down epics into user stories with Humanizing Work split patterns

Frame an epic as a testable hypothesis with target user, expected outcome, and validation method

Evaluate feature investments using revenue impact, cost structure, ROI, and strategy

Build an Opportunity Solution Tree from outcomes to opportunities, solutions, and tests

Identify which organic growth path to pursue — new segments, geographies, channels, or products

Analyze political, economic, social, technological, environmental, and legal forces

Choose a prioritization framework based on stage, team context, and stakeholder needs

Run an end-to-end product strategy session across positioning, discovery, and roadmap planning

Plan a strategic roadmap across prioritization, epic definition, stakeholder alignment, and sequencing

Calculate TAM, SAM, and SOM with explicit assumptions, methods, and caveats

Create user stories with Mike Cohn format and Gherkin acceptance criteria