LogoLoom

One command. Full brand kit. Zero cost. Stop juggling 5 tools for your logo.

<p align="center"> <img src="docs/demo.png" alt="LogoLoom brand kit output" width="800"> </p>

The Problem

Getting a logo for your side project shouldn't cost $96 (Looka) or require juggling Canva + favicon generator + OG image maker + manual PNG exports. Logo is the #1 shipping blocker for indie devs — not because it's hard, but because the tooling sucks.

The Solution

AI designs your logo as clean SVG code (not messy auto-traced paths), then post-processes into a complete brand kit — 31 files, one command:

• SVG — full logo, icon only, wordmark only (light/dark/mono variants)
• PNG — 10 standard sizes (16px favicon → 1024px App Store)
• ICO — browser favicon
• WebP — web optimized
• Social — OG image (1200×630), GitHub preview (1280×640), Twitter header (1500×500)
• BRAND.md — color codes, typography, usage guidelines

Zero API cost. Everything runs locally. Free forever.

Why Not Use Existing Tools?

| Tool | Price | SVG? | Full brand kit? | MCP? | Local? | |------|:-----:|:----:|:---------------:|:----:|:------:| | LogoLoom | Free | ✅ clean code | ✅ 31 files | ✅ | ✅ | | Looka | $65-96 | ✅ | ✅ (templates) | ❌ | ❌ | | Brandmark | $35-95 | ✅ | ✅ ($95) | ❌ | ❌ | | Canva | $15/mo for SVG | raster only free | ✅ (Pro) | ❌ | ❌ | | Recraft V3 | Free = no commercial use | ✅ | ❌ | ❌ | ❌ | | SVGMaker MCP | credits ($) | ✅ cloud | ❌ | ✅ | ❌ |

What it does

1. AI designs your logo — Claude reads your codebase, understands your brand, writes SVG
2. Text → Path — converts <text> to <path> so fonts render everywhere (opentype.js)
3. Optimize — cleans SVG, removes bloat, compresses paths (SVGO)
4. Export brand kit — 31 files across 3 categories (full logo + icon only + wordmark only) × (light/dark/mono) + all PNG sizes + social media sizes + BRAND.md

Quick Start

npx @mcpware/logoloom

Claude Code / Cursor .mcp.json

{
  "mcpServers": {
    "logoloom": {
      "command": "npx",
      "args": ["-y", "@mcpware/logoloom"]
    }
  }
}

Then ask Claude: "Design a logo for my project"

Tools

| Tool | What it does | |------|-------------| | text_to_path | Convert SVG <text> elements to <path> using font outlines. Font-independent rendering. | | optimize_svg | Clean and compress SVG (30-60% smaller). Remove metadata, merge paths. | | export_brand_kit | Export full brand kit: PNG sizes, ICO, WebP, OG image, mono variants, BRAND.md. | | image_to_svg | Convert PNG/JPG to SVG vector (vtracer). Best for logos and flat graphics. |

Example Output

brand/
├── logo-full-light.svg      # Primary logo
├── logo-full-dark.svg       # Dark mode variant
├── icon-light.svg           # Icon only
├── icon-mono-black.svg      # Single-color (print)
├── icon-mono-white.svg      # White on dark
├── icon-256.png             # Small
├── icon-512.png             # Medium
├── icon-1024.png            # Large (app stores)
├── icon-512.webp            # Web optimized
├── favicon.ico              # Browser favicon
├── favicon-16.png           # 16px favicon
├── favicon-48.png           # 48px favicon
├── og-image.png             # Social share (1200×630)
└── BRAND.md                 # Colors, typography, usage rules

How it works

You: "Design a logo for mcpware"

Claude:
  1. Reads your README + package.json
  2. Asks brand questions (audience, feel, color)
  3. Generates 6-8 SVG concepts in HTML preview
  4. You pick → Claude iterates → you approve

LogoLoom MCP:
  5. text_to_path → font-independent SVG
  6. optimize_svg → clean, compressed
  7. export_brand_kit → all sizes, all formats, brand guidelines

Output: brand/ folder, ready to use everywhere

Why not just use Recraft / SVGMaker?

| | LogoLoom | Recraft V3 | SVGMaker | |---|:---:|:---:|:---:| | Price | Free | Free (no commercial) / $10/mo | $8+ | | Commercial use | Yes | Paid only | Yes | | Runs locally | Yes | No (cloud) | No (cloud) | | MCP native | Yes | No | Yes | | Full brand kit | Yes | No (SVG only) | No | | Codebase-aware | Yes | No | No |

Tech Stack

All open source, all running locally:

• opentype.js — font parsing, text → SVG path conversion
• SVGO — SVG optimization and compression
• sharp — SVG → PNG/WebP/ICO rasterization
• vtracer — bitmap → SVG vectorization (optional, needs system install)

Requirements

• Node.js 18+
• For image_to_svg: install vtracer (cargo install vtracer) or potrace (apt install potrace)

More from @mcpware

| Project | What it does | Install | |---------|---|---| | Instagram MCP | 23 Instagram Graph API tools — posts, comments, DMs, stories, analytics | npx @mcpware/instagram-mcp | | Claude Code Organizer | Visual dashboard for Claude Code memories, skills, MCP servers, hooks | npx @mcpware/claude-code-organizer | | UI Annotator | Hover labels on any web page — AI references elements by name | npx @mcpware/ui-annotator | | Pagecast | Record browser sessions as GIF or video via MCP | npx @mcpware/pagecast |

License

MIT