brand-guidelines
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
Install / Use
npx skills add anthropics/skills --skill brand-guidelinesInstalls into whichever agent you are using.
SKILL.md
Installable skill definition
Quality Score
Category
Development & EngineeringSupported Platforms
Our assessment of brand-guidelines
brand-guidelines scores 83/100 on our quality scale, 339th of 1,453 Development & Engineering skills we index (top 24%).
Its SKILL.md is 2.2 KB long, well organised into 12 sections and no code examples: moderately detailed.
With 177,889 GitHub stars, it is one of the more widely adopted skills in the catalogue.
Maintenance, license and trust
- The repository was last updated 2 days ago, so brand-guidelines is actively maintained.
- No license is declared. By default that means all rights are reserved: you can read it, but reusing or redistributing it is not clearly permitted. Ask the author before building on it commercially.
- Its trust signals score 88/100, with 1 caution from licensing, adoption, age or documentation. These come from repository metadata, not a code audit — read the skill file before letting an agent act on it.
Safety scan
No issues foundOur scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands.
Automated pattern scan on 2026-09-24. It catches known dangerous patterns, not every risk — read a skill before letting an agent act on it.
brand-guidelines compared with similar skills
All 4 of these similar skills score higher than brand-guidelines; compare them before choosing.
| Skill | Score | Stars | Updated | Format |
|---|---|---|---|---|
| brand-guidelines (this skill)by anthropics | 83 | 177.9k | 2d ago | SKILL.md |
| ai-job-searchby MadsLorentzen | 100 | 43.9k | 3d ago | CLAUDE.md |
| claude-howtoby luongnv89 | 100 | 41.7k | 5d ago | CLAUDE.md |
| algorithmic-artby anthropics | 100 | 177.9k | 2d ago | SKILL.md |
| pptxby anthropics | 100 | 177.9k | 2d ago | SKILL.md |
Frequently asked questions
- How do I install brand-guidelines?
- Run
npx skills add anthropics/skills --skill brand-guidelines. The install tabs above show the steps for each supported agent. - Which AI agents does brand-guidelines work with?
- It is written for Universal, as a SKILL.md file. Other agents that read the same format can often use it too.
- Is brand-guidelines safe to use?
- Our scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands. It declares no license and scores 88/100 on trust signals. Skills are instructions an agent will follow, so read the file before installing it and do not approve commands you do not understand.
- Is brand-guidelines still maintained?
- The repository was last updated 2 days ago, so brand-guidelines is actively maintained.
Skill content
View source on GitHubname: brand-guidelines description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. license: Complete terms in LICENSE.txt
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
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Languages
Trust signals
From repository metadata: license, adoption, age and documentation. Not a code audit — see the Safety scan above for what the skill file itself contains.