19 skills found
station-10 / Awesome Marketing Machine LearningA curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference and more
eeghor / MtaMulti-Touch Attribution
shakostats / Awesome Marketing ScienceA curated list of awesome marketing science resources including geo incrementality testing, media mix models, multi-touch attribution, causal inference, and more from shakostats.com . Star ⭐ the repo if it helps you, and feel free to contribute your own favorite resources
rittmananalytics / Ra AttributionExample Multi-Cycle, Multi-Touch Revenue and Cost Attribution Model
jeremite / Channel Attribution ModelAn attention-based Recurrent Neural Net multi-touch attribution model in a supervised learning fashion of predicting if a series of events leads to conversion (purchase). The trained model can also assign credits to channels. The model also incorporates user-context information, such as user demographics and behavior, as control variables to reduce the estimation biases of media effects.
mattzheng / Attention RNN Multi Touch AttributionAttention-RNN来做多触点归因模型
bernard-mlab / Multi Touch Attribution ShapleyValuePython implementation of Shapley value for multi touch attribution modeling
databricks-industry-solutions / Multi Touch AttributionConnect the impact of marketing and your ad spend to sales. Efficiently pinpoint the impact of various revenue-generating marketing activities to understand what works best. Focus on the best-performing channels to optimize media mix and drive revenue.
GregMurray30 / MultiTouchAttributionModels for Multi-Touch Attribution
TasmanAnalytics / Tasman Dbt MtaMulti-touch Attribution Engine dbt package
jd-ads-data / Jd MtaMulti Touch Attribution: Simulation Code
AjNavneet / MultiTouch Attribution Marketing Spend OptimizationMulti-touch attribution models to determine the channels that lead to greater customer conversions.
jakebenn / Multi Touch Attribution Markov ChainsA proof-of-concept for implementing multi-touch attribution using Markov Chains
yaodi833 / CausalMTAThe code and data of paper “CausalMTA: Eliminating the User Confounding Bias for Causal Multi-touch Attribution” KDD 2023
jmtitan / DCRMTADCRMTA: Deep Causal Representation for Multi-Touch Attribution
kailin-lu / MarkovattributionData driven multi-touch attribution modeling with Markov chains
EffinAmazing / Segment AttributionLooker block for building multi-touch attribution reporting on top of Segment warehouse data
leopoldavezac / DeepAttribution(ml) - multi touch attribution (dnn based) pipeline
jmtitan / Criteo CustomCriteo dataset for Multi-touch Attribution and Custom Method
