SEO Cartograph — SEO MCP Server + Free SEO Skills for Claude

The SEO MCP server that runs on your real data. Connect Claude (or any MCP client) to SEO Cartograph and let your AI read your crawl, Google Search Console, GA4, keyword positions, semantic clusters and internal-link map — then act on them. Ships with a suite of SEO skills for Claude, including free ones that work without an account.

One install: an MCP SEO server (OAuth) + SEO skills. The intelligence is paid by your Claude subscription — no per-token billing on our side.

Keywords: MCP SEO · SEO MCP server · MCP for SEO · Claude SEO · free SEO skills · Claude Code SEO · Search Console MCP · rank tracking · internal linking · content brief · technical SEO audit · SEO reporting.

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Install

One plugin = the MCP server plus the skills. Just connecting the cartograph MCP server on its own gives you the tools but not the skills — the skills ship with the plugin, which is a separate install. Pick whichever entry point matches your client:

Claude Desktop / app (UI) — Settings → Plugins → Add:

• Add a marketplace → paste tom-ned/seo-cartograph-mcp, then install the seo-cartograph plugin. Recommended: it auto-updates when the repo changes.
• Upload a plugin → drag-and-drop a local copy of the plugin folder (or its .zip). Handy offline or for a quick test, but it's a frozen snapshot (no auto-update).

Terminal (CLI) — works from any shell (PowerShell, bash…):

claude plugin marketplace add tom-ned/seo-cartograph-mcp
claude plugin install seo-cartograph

Inside Claude Code (slash command) — type these in the Claude Code prompt, not in your shell:

/plugin marketplace add tom-ned/seo-cartograph-mcp
/plugin install seo-cartograph

After installing, restart Claude so the skills load. If you had already added a cartograph MCP server by hand, remove it (claude mcp remove cartograph) — the plugin wires it for you, so you'd otherwise end up with a duplicate.

The first time an SEO Cartograph tool runs, Claude opens an OAuth screen: you sign in with your app.tnedjar.com account, and access stays read-only — the AI proposes, you approve inside the cockpit. The free skills below work even without an account.

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The skills — what does what

🆓 Free SEO skills (no account required)

| Skill | What it does | |---|---| | audit-express-seo | Audits any page in minutes against a strict grid (title/meta/Hn/schema/images/links) and returns a scored verdict with 5 fixes written ready to paste. | | landing-page-seo | Builds a complete SEO landing page — structure, copywriting, title/meta, JSON-LD schema, internal-link plan — tailored to your tech stack: static HTML, WordPress, Next/Nuxt/Astro, or Webflow/Wix/Squarespace. Richer when the MCP is connected (real Search Console data). | | schema-markup | Detects, validates and generates JSON-LD structured data (LocalBusiness, Product, Article, FAQPage, BreadcrumbList, Service) ready to paste — with a guardrail against inventing ratings or facts. |

🔑 Account skills (SEO Cartograph MCP connected)

| Skill | What it does | |---|---| | audit-technique | Full technical SEO audit on your real crawl — errors sorted systemic vs isolated (fix the template once, not 100 pages), prioritized by impact, delivered as a readable report. | | opportunites-seo | Surfaces the top SEO opportunities by return-on-effort from your real Search Console data: positions 4-10, page-2 keywords, low-CTR pages, cannibalizations, legitimate gaps. | | brief-de-contenu | Writes a content brief ready for a writer, calibrated on the live SERP and real Search Console lexicon: target query, structure, differentiating angle, questions to cover, internal-link plan. | | verdict-de-page | For a single URL, a decisive verdict on evidence: keep / refresh / merge / kill — using its real traffic, positions, crawl health and role in the cluster. | | chantier-maillage | Runs a guided internal-linking project on the real link map — justified link proposals (source, target, anchor, reason) sent to the cockpit for your validation. | | analyse-404 | Breaks down your 404s by source (broken internal links, deleted pages with traffic, GSC-known orphans the crawl misses, regressions between two crawls), weights them by lost Search Console traffic, and outputs a prioritized 301 redirect plan with ready-to-paste .htaccess / nginx. | | fichiers-de-redirection | Turns a site-redesign project into the redirect files you actually paste: one 301 file for the traffic you save, one 410 file for the pages you drop, in .htaccess / nginx / CSV. Settles the heavy URLs first, and always reports what is still undecided. | | calendrier-editorial | Builds an SEO editorial calendar — what to publish, in what order, and when — from opportunities, cluster gaps and Search Console seasonality (ship the Christmas piece in October). | | bilan-seo-mensuel | The short monthly SEO report: GSC, GA4, positions, SERP moves — and the 3 actions for next month. | | rapport-client | The full white-label SEO client report: executive summary, performance, positions, technical health, competitors, roadmap — as markdown or print-ready HTML/PDF. |

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What the MCP server exposes

~30 read-only tools across the SEO cockpit: crawl (overview, pages, issues, audit, clusters), Google Search Console queries and history, GA4 analytics, live SERP and rank tracking, semantic clusters, and the internal-link map — plus propose-only actions (internal links, on-page fixes) that land in the cockpit for human validation.

• Free plan: crawl, audit, editor, clusters.
• Pro / Agency plans: Search Console, live SERP, positions, analytics, internal-linking tools — with a monthly SERP-credit allowance (cached lookups are free).

The model

• Your data stays yours — the MCP reads your account via OAuth, scoped to your organization, revocable in one click. Read-only: the AI proposes, you validate.
• The AI is paid by your Claude subscription — no token meter on our side.
• Real data, not estimates — every skill runs on your actual crawl, Search Console and positions, not third-party guesses.

Languages

Deliverables default to French (Swiss market) and support English on request. The lexicon and SERP data always follow the market you target (locale fr-ch, de-ch, en-us, …).

Links

• Product & MCP page: https://tnedjar.com/fr-fr/seo-cartograph/mcp/
• App / sign-in: https://app.tnedjar.com

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Maintained from the claude-plugin/ folder of the private cockpit repo; published here as the installable marketplace.