claude-marketing

<div align="center"> <img src="assets/claude-marketing-hero.png" alt="claude-marketing — The marketing experience layer for Claude Code" width="100%"> <br> <br>

claude-marketing contains 56 open-source Claude Code skills, specialized agents, and autonomous workflows for marketing teams. Paid media, e-commerce, content, strategy, creative, reporting, and development — specialist depth without specialist headcount.

<br> <br>

<br>

git clone https://github.com/thatrebeccarae/claude-marketing.git

<br>

Works on Mac, Windows, and Linux.

<br> <br>

Quick Start · Skills · Skill Packs · Agents · Workflows · Multi-Tool Support · How Skills Work · Composing Skills · Example Prompts · Configuration · Contributing · License

</div>

---

56 open-source skills that give Claude Code real marketing expertise — diagnostic frameworks, industry benchmarks, audit checklists, and platform-specific reference data across paid media, SEO, e-commerce, content, CRO, analytics, and strategy. Also works with Cursor, Aider, Windsurf, GitHub Copilot, and Gemini CLI.

Each skill ships three layers: SKILL.md (frameworks and decision trees), REFERENCE.md (benchmarks, API schemas, rate limits), and EXAMPLES.md (worked prompts with expected output). Not prompt templates — implementation-grade tools tested in real engagements.

The catalog came out of a client engagement where the team was drowning in meetings and grew from there. The companion essay on dgtl dept* walks through three of the skills with the exact prompts I run on live engagements, the output they return, and what they replace.

For installing and using them properly, the Claude Marketing — The Complete Guide is the deeper reference — free, in Notion, six pages on install, credentials, the six skills to start with, how the scored audits work, five workflow chains I run on engagements, and the n8n pipeline build. Read it before you start, or keep it open on a second monitor while you work.

<div align="center">

</div>

Quick Start

# Clone the repo
git clone https://github.com/thatrebeccarae/claude-marketing.git

# Copy any skill
cp -r claude-marketing/skills/google-ads ~/.claude/skills/

# Or install a full pack
python claude-marketing/skill-packs/scripts/setup-paid-media.py

# Then ask Claude Code anything
# "Run a scored audit of my Google Ads account"
# "Audit my Klaviyo flows and tell me what's missing"
# "Optimize this page for AI search citations"

Each skill works independently — install only what you need.

What's Inside

| Category | What It Is | Count | |----------|-----------|-------| | Skills | Claude Code skills — install individually or as packs | 56 skills | | Skill Packs | Grouped collections with setup guides and install wizards | 6 packs | | Examples | Cross-skill workflow walkthroughs showing how skills compose | 3 workflows | | Agents | Standalone agents — portable analysis logic, usable with or without n8n | 3 agents | | Workflows | Autonomous n8n pipelines that wire agents together on a schedule | 1 pipeline |

Skills

All 56 skills live in skills/ — install individually or use a skill pack to set up a related group. The interactive demo site has search, skill details, and install instructions for each.

All skills tested March 2026 with Claude Code v2.1. Each skill's SKILL.md includes a tested date and tested_with version in its frontmatter metadata.

<div align="center">

</div>

Paid Media

| Skill | What Claude Can Do | |-------|-------------------| | Google Ads | Scored account audits (74 checks, A-F health grade), Quality Score optimization, Performance Max, Shopping, bidding strategies, wasted spend identification | | Meta Ads | Scored account audits (46 checks, A-F health grade), creative fatigue diagnosis, pixel/CAPI health, iOS 14.5+ attribution, Advantage+ readiness | | Microsoft Ads | Scored account audits (30 checks, A-F health grade), Google import optimization, LinkedIn Profile Targeting, UET tracking, Clarity integration | | LinkedIn Ads | B2B advertising — campaign setup, professional targeting, Lead Gen Forms, ABM campaigns, Matched Audiences | | TikTok Ads | Short-form video ads — Spark Ads, TikTok Shop, creative strategy, pixel/Events API, audience targeting | | Cross-Platform Audit | Unified multi-platform scored audit — parallel execution across Google, Meta, and Microsoft with budget-weighted aggregate health score (A-F) | | Account Structure Review | Cross-platform structural audit — conversion volume thresholds, budget fragmentation, consolidation roadmaps | | Competitor Ads Analyst | Competitor ad creative analysis from public ad libraries — messaging patterns, creative formats, positioning gaps | | Wasted Spend Finder | Systematic Google Ads and Meta waste analysis — produces uploadable exclusion lists with thematic categorization |

SEO & AI Search

| Skill | What Claude Can Do | |-------|-------------------| | AEO/GEO Optimizer | AI search optimization — appear in ChatGPT, Perplexity, Google AI Overviews. Content scoring, citation patterns, AI crawler management | | Technical SEO Audit | Deep crawl analysis, Core Web Vitals, indexation health, site architecture, canonical tags, structured data validation | | Schema Markup Generator | JSON-LD structured data — Article, FAQ, HowTo, Product, Review, LocalBusiness, BreadcrumbList | | Programmatic SEO | Template-based page generation at scale — integration pages, location pages, comparison pages, internal linking | | SEO Content Writer | SEO-optimized content with brand voice analysis — blog posts, social media, email campaigns, landing pages | | llms.txt | Generate llms.txt files for AI discoverability — helps answer engines surface your project accurately |

Content

| Skill | What Claude Can Do | |-------|-------------------| | Content Creator | Brand voice analysis, SEO optimization scripts, content calendar planning, multi-platform strategy | | Copywriting Frameworks | AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB — framework-driven copy for ads, pages, emails | | Social Media Strategy | Platform-specific organic strategy, content pillar framework, engagement tactics, content calendars | | Email Composer | Client outreach, deliverable handoffs, scope discussions, and follow-up cadence — with tone calibration per context | | Content Pipeline | Multi-agent orchestration — chains research, editorial review, and social distribution agents in sequence | | Content Workflow | End-to-end content pipeline: research → draft → editorial review → social distribution |

Growth & Conversion

| Skill | What Claude Can Do | |-------|-------------------| | CRO Auditor | Conversion rate optimization — LIFT model heuristic evaluation, ICE/PIE prioritization, A/B test hypothesis generation | | Landing Page Optimizer | Page audit and optimization — above-the-fold, value props, CTAs, social proof, forms, mobile | | A/B Testing Framework | Experiment design, sample size calculation, statistical significance, Bayesian vs frequentist analysis | | Retention & Churn Prevention | Churn analysis, customer health scoring, cohort analysis, win-back campaigns, CLV calculation |

Strategy & Research

| Skill | What Claude Can Do | |-------|-------------------| | Brand DNA | Extract brand identity from a URL — voice, colors, typography, imagery, values, audience — into brand-profile.json for downstream skill consumption | | Brand Voice & Guidelines | Voice development, personality archetypes, tone matrices, messaging frameworks, style guides | | Market Research | Consulting-grade research reports (50+ pages) — Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, competitive positioning | | ICP Research | Ideal customer profiles with pain points, objections, buying triggers, community research, and voice-of-customer extraction | | Customer Journey Mapping | Journey stage mapping, touchpoint inventory, drop-off analysis, persona-based journey variants | | Pricing Strategy | Pricing models, value metric selection, competitive analysis, pricing page optimization, tier design | | Research Digest | Structured research briefs from RSS feeds and web sources — source synthesis, credibility assessment, content angles | | Cold Email & Outreach | Outbound prospecting sequences, deliverability optimization, personalization tiers, CAN-SPAM/GDPR compliance |

Email & Lifecycle

| Skill | What Claude Can Do | |-------|-------------------| | Klaviyo Analyst (MCP-first) | Full Klaviyo audit — 4-phase account review, flow gap analysis, segment health, deliverability diagnostics, revenue attribution with industry benchmarks. Built around the official Klaviyo MCP server. | | Klaviyo Developer | Event schema design, SDK integration, webhook handling