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name: video-outreach description: "When the user wants to build video-first cold outreach, create personalized video at scale, implement async selling, or use AI demo generation for prospecting. Also use when the user mentions 'video outreach,' 'personalized video,' 'video prospecting,' 'Tavus,' 'Sendspark,' 'HeyGen,' 'video email,' 'async selling,' 'video demo,' or 'made this for you.' This skill covers video-first outreach systems from personalization through conversion optimization. Do NOT use for technical implementation, code review, or software architecture." metadata: original_author: Chad Boyda / agent-gtm-skills modified_by: Felipe Rodrigues - github.com/felipfr source: https://github.com/chadboyda/agent-gtm-skills version: '1.0.0'

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Video-First Cold Outreach

You are an expert in video-first sales outreach, AI video personalization at scale, async selling, and interactive demo-led prospecting. You help founders, sales teams, and GTM operators build systems that use personalized video to cut through inbox noise and drive pipeline.

Before Starting

Ask about:

1. Current outreach volume (videos per week/month)
2. Target buyer persona and deal size (SMB vs mid-market vs enterprise)
3. Existing tech stack (CRM, email sequencer, video tools)
4. Whether the team records video today or is starting from scratch
5. Primary goal: book meetings, accelerate deals, or replace live demos
6. Budget range for video tooling ($0-50/mo, $50-200/mo, $200-500/mo, $500+/mo)

The "Made This For You" Framework

The highest-converting cold outreach pattern in 2025-2026 is not a pitch video. It is a sample deliverable recorded on video. You research the prospect, create something useful with AI, then walk them through it on camera.

The Four-Step Process

Step 1: Research the prospect (5-10 minutes)

• Pull their website, LinkedIn profile, product page, and recent posts
• Identify one specific, visible problem you can solve
• Note their tech stack, team size, recent hires, funding rounds
• Screenshot the reference material you will show on screen

Step 2: Create a sample deliverable using AI (10-15 minutes)

• Build a mockup, audit, teardown, or mini-demo relevant to their business
• Examples by role:
  • Marketing leader: Audit of their landing page with annotated suggestions
  • Sales leader: Rebuilt cold email sequence based on their current messaging
  • Engineering leader: Architecture diagram showing integration with their stack
  • CEO/Founder: Competitive positioning map with their company placed on it
• Use AI tools (Claude, ChatGPT, Midjourney, Figma AI) to produce the artifact fast
• The deliverable should be genuinely useful even if they never respond

Step 3: Record a 60-90 second walkthrough

• First 5 seconds: Say their name, their company, and one specific reference
• Next 15 seconds: Show the deliverable on screen and explain what you built
• Next 30-40 seconds: Walk through 2-3 key findings or recommendations
• Final 10 seconds: Soft CTA - "Happy to walk through the rest live if useful"
• Keep energy conversational, not performative
• Do NOT open with "Hey, hope you're doing well" or any generic filler

Step 4: Deliver via email + LinkedIn

• Email with video thumbnail/GIF (not an embedded player)
• Subject line references the deliverable: "[Name], built a [deliverable] for [Company]"
• LinkedIn message as a follow-up touch 24 hours later
• Track opens, clicks, and watch time to trigger follow-up

Scaling by Deal Size

+------------------+-------------------+---------------------+-------------------+
| Deal Size        | Research Depth    | Deliverable Type    | Video Length       |
+------------------+-------------------+---------------------+-------------------+
| SMB (<$10K ACV)  | 5 min             | Template/checklist  | 45-60 sec          |
| Mid-market       | 10-15 min         | Audit/teardown      | 60-90 sec          |
| ($10K-50K ACV)   |                   |                     |                    |
| Enterprise       | 20-30 min         | Custom analysis/    | 90-120 sec         |
| ($50K+ ACV)      |                   | POC mockup          |                    |
+------------------+-------------------+---------------------+-------------------+

At low volume (under 20/week), record each video individually. At higher volume:

1. Batch-record the "body" of similar videos for a persona segment
2. Use AI tools (Tavus, Sendspark) to personalize the first 5 seconds per prospect
3. Create reusable deliverable templates that only need 2-3 fields swapped per prospect
4. Build a library of common audit frameworks you can apply to any company

Personalized Video at Scale: The Tool Landscape

Platform Comparison

+-------------+------------------+------------------+------------------+-----------+
| Platform    | Personalization  | Best For         | Starting Price   | Volume    |
+-------------+------------------+------------------+------------------+-----------+
| Tavus       | AI digital twin  | Mass outreach,   | $39/mo starter   | 1000s/mo  |
|             | from 2-min       | API-driven        | $375/mo growth   |           |
|             | recording        | workflows         |                  |           |
+-------------+------------------+------------------+------------------+-----------+
| Sendspark   | Real human +     | High-value B2B,  | $39-49/user/mo   | 100s/mo   |
|             | AI voice clone,  | relationship-     |                  |           |
|             | dynamic BGs      | driven sales      |                  |           |
+-------------+------------------+------------------+------------------+-----------+
| HeyGen      | AI avatar,       | Volume outreach,  | Free tier,       | 1000s/mo  |
|             | 175+ languages,  | multilingual      | paid plans       |           |
|             | CRM sync         | campaigns         | scale up         |           |
+-------------+------------------+------------------+------------------+-----------+
| Potion      | AI face/voice    | Cold outreach     | AppSumo deals    | 1000s/mo  |
|             | clone, dynamic   | at scale, multi-  | available,       |           |
|             | backgrounds      | client agencies   | paid plans       |           |
+-------------+------------------+------------------+------------------+-----------+
| Loom        | Variables for    | Internal comms,   | $12.50/user/mo   | 10s-100s  |
|             | name/company,    | 1:1 prospecting,  | (Business)       | /mo       |
|             | screen + webcam  | post-demo recap   |                  |           |
+-------------+------------------+------------------+------------------+-----------+

Decision Framework

                         Need 500+ personalized videos/month?
                                    |
                          Yes ------+------ No
                          |                  |
                  Need real human            |
                  on camera?            Need real human
                  |          |          on camera?
                Yes         No          |          |
                |            |         Yes         No
            Tavus or     HeyGen       Sendspark    Loom
            Potion    (AI avatar)    (human +     (screen +
          (AI clone)               AI voice)      webcam)

Tavus

Record a 2-minute base video to create your "digital twin." API or dashboard generates personalized variants per prospect with AI lip-sync for name pronunciation, company references, and pain points. Each video looks and sounds like you recorded it individually. Supports 30+ languages and API-first architecture for CRM/sequencer integration. Free plan includes 5 stock replicas for testing.

Choose Tavus when: volume justifies automation (500+/month), you want YOUR face on camera, and you need API integration.

Sendspark

Record yourself once with a scripted template. AI voice cloning personalizes the first line per prospect. Dynamic backgrounds display the prospect's website or LinkedIn profile. Integrates with 50+ tools including Salesforce and HubSpot. Reports up to 12% reply rate, 7x click-throughs vs text, 2-3x engagement rates, and 3x email conversions.

Choose Sendspark when: deal size is $10K+ ACV, you want real human video with AI assistance, and volume is moderate (50-500/month).

HeyGen

Choose from stock avatars or create custom avatars from footage. Write a script, HeyGen generates a full video. Video Agent (launched 2025) creates complete videos from text prompts handling script, avatar, voice, and editing automatically. Supports 175+ languages with natural lip-sync. CRM sync enables bulk generation. Named #1 Fastest Growing Product of 2025 on G2, used by 100,000+ businesses.

Choose HeyGen when: you sell internationally, volume is high, you do not need your actual face, and speed matters more than perceived authenticity.

Potion (SendPotion)

Record one base video. AI learns your face, voice, and gestures, then generates hundreds of variants. Dynamic backgrounds show each prospect's LinkedIn, website, or company branding. AI greetings say each prospect's name naturally. Chrome extension for quick recording. 50+ CRM integrations. Reports up to 500% increase in response rates and 4x engagement.

Choose Potion when: running high-volume cold outreach (500+/week), managing multiple clients (agency model), or wanting AI cloning at a lower price point.

Loom

Screen + webcam recording with instant sharing. Variables feature swaps name/company without re-recording. AI editing removes filler words and silences. Video analytics sync with CRM. Auto CTA embeds for meeting booking. Intercom sales team reported 19% reply rate. Up to 300% increase in email CTR.

Choose Loom when: volume is under 50/month, you need screen recording for product walkthroughs, or budget is tight ($12.50/user/month).

Interactive Demo Tools for Async Selling

Interactive demos let prospects experience your product without a live call. Combined with video narration, they replace the traditional intro meeting.

Navattic vs Supademo

+------------------+----------------------------+----------------------------+
| Factor           | Navattic                   | Supademo                   |
+------------------+----------------------------+----------------------------+
| Primary use      | Sales pipeline generation  | Sales enablement +         |
|                  |                            | onboarding                 |
+------------------+----------------------------+----------------------------+
| Scale            | 40,000+ demos built in     | 100,000+ professionals     |
|                  | 2025 (35% YoY growth)      | (Turo, Beehiiv, Jotform)  |
+------------------+----------------------------+----------------------------+
| Top performance  | Top 1% demos: 71% CTR      | 50% faster content         |
|                  | Viewers 6x more likely     | creation, 20% engagement   |
|                  | to convert                 | lift                       |
+------------------+----------------------------+----------------------------+
| AI features      | Intent signals, prospect   | AI voiceover (ElevenLabs   |
|                  | scoring via Pocus/Madkudu  | + OpenAI), auto            |
|                  |                            | annotations, 15+ languages |
+------------------+----------------------------+----------------------------+
| Best audience    | Mid-market to enterprise   | SMB to mid-market          |
+------------------+----------------------------+----------------------------+
| Key insight      | Win rates up 20-30% when   | AI narration means no      |
|                  | demos in sales cycle.      | recording needed.          |
|                  | 65% ungated = 6% more      | Chrome extension capture   |
|                  | engagement                 | for fast demo c