positioning-ideas
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale
Install / Use
npx skills add phuryn/pm-skills --skill positioning-ideasInstalls into whichever agent you are using.
SKILL.md
Installable skill definition
Quality Score
Category
Development & EngineeringSupported Platforms
Tags
Our assessment of positioning-ideas
positioning-ideas scores 85/100 on our quality scale, 649th of 1,937 Development & Engineering skills we index (top 34%).
Its SKILL.md is 2.9 KB long, split into 5 sections and no code examples: a solid amount of guidance for an agent.
With 26,568 GitHub stars, it is one of the more widely adopted skills in the catalogue.
Maintenance, license and trust
- The repository was last updated 11 days ago, so positioning-ideas is actively maintained.
- It is released under the MIT license, a permissive license that allows use, modification and commercial use with attribution.
- Its trust signals score 100/100, with no cautions. These come from repository metadata, not a code audit — read the skill file before letting an agent act on it.
Safety scan
No issues foundOur scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands.
Automated pattern scan on 2026-09-25. It catches known dangerous patterns, not every risk — read a skill before letting an agent act on it.
positioning-ideas compared with similar skills
All 4 of these similar skills score higher than positioning-ideas; compare them before choosing.
| Skill | Score | Stars | Updated | Format |
|---|---|---|---|---|
| positioning-ideas (this skill)by phuryn | 85 | 26.6k | 11d ago | SKILL.md |
| ai-job-searchby MadsLorentzen | 100 | 44.0k | 4d ago | CLAUDE.md |
| claude-howtoby luongnv89 | 100 | 41.7k | 6d ago | CLAUDE.md |
| algorithmic-artby anthropics | 100 | 177.9k | 3d ago | SKILL.md |
| pptxby anthropics | 100 | 177.9k | 3d ago | SKILL.md |
Frequently asked questions
- How do I install positioning-ideas?
- Run
npx skills add phuryn/pm-skills --skill positioning-ideas. The install tabs above show the steps for each supported agent. - Which AI agents does positioning-ideas work with?
- It is written for Universal, as a SKILL.md file. Other agents that read the same format can often use it too.
- Is positioning-ideas safe to use?
- Our scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands. It is MIT-licensed and scores 100/100 on trust signals. Skills are instructions an agent will follow, so read the file before installing it and do not approve commands you do not understand.
- Is positioning-ideas still maintained?
- The repository was last updated 11 days ago, so positioning-ideas is actively maintained.
Skill content
View source on GitHubname: positioning-ideas description: "Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy."
Positioning Ideas
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
When to Use
- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
Prompt
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open
Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory
Step 3: Positioning Statements For each idea, provide:
- Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
- Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
- Supporting Message: Key supporting messages that reinforce this positioning
- Competitive Advantage: What specific advantages enable this positioning claim
Tips for Best Results
- Provide detailed target audience profiles and their pain points
- Share your product's unique capabilities and differentiators
- Mention current positioning (if any) and what's working or not working
- Include information about competitor positioning and messaging
- Describe what market segment or niche you want to own
- Share your long-term vision and business strategy
Further Reading
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Trust signals
From repository metadata: license, adoption, age and documentation. Not a code audit — see the Safety scan above for what the skill file itself contains.