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competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns

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Install / Use

npx skills add phuryn/pm-skills --skill competitive-battlecard

Installs into whichever agent you are using.

About this skill
📄

SKILL.md

Installable skill definition

Quality Score

83/100

Category

Sales

Supported Platforms

Universal

Tags

skill

Our assessment of competitive-battlecard

competitive-battlecard scores 83/100 on our quality scale, 13th of 17 Sales skills we index.

Its SKILL.md is 2.8 KB long, split into 4 sections and no code examples: a solid amount of guidance for an agent.

With 26,568 GitHub stars, it is one of the more widely adopted skills in the catalogue.

Substance
26/30
Structure
8/20
Description
15/15
Adoption
19/20
Freshness
15/15

Maintenance, license and trust

  • The repository was last updated 11 days ago, so competitive-battlecard is actively maintained.
  • It is released under the MIT license, a permissive license that allows use, modification and commercial use with attribution.
  • Its trust signals score 100/100, with no cautions. These come from repository metadata, not a code audit — read the skill file before letting an agent act on it.

Safety scan

No issues found

Our scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands.

Automated pattern scan on 2026-09-25. It catches known dangerous patterns, not every risk — read a skill before letting an agent act on it.

competitive-battlecard compared with similar skills

All 4 of these similar skills score higher than competitive-battlecard; compare them before choosing.

SkillScoreStarsUpdatedFormat
competitive-battlecard (this skill)by phuryn8326.6k11d agoSKILL.md
algorithmic-artby anthropics100177.9k3d agoSKILL.md
pptxby anthropics100177.9k3d agoSKILL.md
designby nextlevelbuilder100130.2k4d agoSKILL.md
ui-ux-pro-maxby nextlevelbuilder100130.2k4d agoSKILL.md

Frequently asked questions

How do I install competitive-battlecard?
Run npx skills add phuryn/pm-skills --skill competitive-battlecard. The install tabs above show the steps for each supported agent.
Which AI agents does competitive-battlecard work with?
It is written for Universal, as a SKILL.md file. Other agents that read the same format can often use it too.
Is competitive-battlecard safe to use?
Our scan of the whole file found no instruction hijacking, hidden characters, credential access, data exfiltration or destructive commands. It is MIT-licensed and scores 100/100 on trust signals. Skills are instructions an agent will follow, so read the file before installing it and do not approve commands you do not understand.
Is competitive-battlecard still maintained?
The repository was last updated 11 days ago, so competitive-battlecard is actively maintained.

Skill content

View source on GitHub

name: competitive-battlecard description: "Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'"

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

  1. Research the competitor (use web search):

    • Current product offerings and features
    • Pricing tiers and model
    • Target market and positioning
    • Recent product launches or changes
    • Known strengths and weaknesses
    • Customer reviews and sentiment (G2, Capterra, Reddit)

  2. Create the battlecard with these sections:

    Company Overview

    • Founded, HQ, funding/revenue (if public)
    • Target market and ICP
    • Positioning in one sentence

    Quick Comparison

    | Capability | Us | Them | Winner | |---|---|---|---| | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] | | [Feature area 2] | ... | ... | ... | | Pricing | ... | ... | ... | | Support | ... | ... | ... |

    Where We Win

    • [Advantage 1]: [Proof point or customer quote]
    • [Advantage 2]: [Specific capability they lack]
    • [Advantage 3]: [Better approach with reasoning]

    Where They Win

    • [Their strength 1]: [Our counter-positioning]
    • [Their strength 2]: [How we mitigate this gap]

    Common Objections & Responses

    | Prospect Says | Respond With | |---|---| | "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" | | "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" | | "They're more established" | "[Our advantages: speed, innovation, focus, support]" |

    Landmines to Plant

    Questions to ask the prospect that highlight competitor weaknesses:

    • "How important is [area where we excel] to your team?"
    • "Have you evaluated [specific capability they lack]?"

    Win/Loss Patterns

    • We tend to win when: [pattern]
    • We tend to lose when: [pattern]
    • Key differentiator in competitive deals: [what tips the scale]

  3. Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.

Save as markdown. Format for easy printing or sharing in Notion/Confluence.

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phuryn

View profile

View on GitHub
GitHub Stars26.6k
CategorySales
Updated11d ago
Forks2.8k
phuryn/competitive-battlecard

Trust signals

100/100

From repository metadata: license, adoption, age and documentation. Not a code audit — see the Safety scan above for what the skill file itself contains.

No cautions