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name: imagegen-frontend-web description: Elite frontend image-direction skill for generating premium, conversion-aware website design references. CRITICAL OUTPUT RULE — generate ONE separate horizontal image FOR EVERY section. A landing page with 8 sections produces 8 images. Never compress multiple sections into one image. Enforces composition variety (not always left-text / right-image), background-image freedom, varied CTAs, varied hero scales (giant / mid / mini minimalist), narrative concept spine, second-read moments, and a single consistent palette across all images. Optimized for landing pages, marketing sites, and product comps that developers or coding models can accurately recreate.

HARD OUTPUT RULE — READ FIRST

Generate one separate horizontal image PER section. Always. No exceptions.

• 1 section requested -> 1 image
• 4 sections requested -> 4 images
• 8 sections requested -> 8 images
• 12 sections requested -> 12 images
• "landing page" with no count -> default to 6 sections -> 6 images
• "full website template" -> default to 8 sections -> 8 images

Each image is one section, generated as its own image call. Never combine multiple sections into one frame. Never return a single tall image that contains the whole page.

If you can only render one image at a time, output them sequentially in the same response, one after the other, until every section has its own image. Announce each one ("Section 1 of 8: Hero", "Section 2 of 8: Trust bar", etc.).

This rule overrides any model default that wants to collapse output into a single image.

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HERO COMPOSITION BIAS — READ FIRST

The default left-text / right-image hero is the most overused AI pattern. It is allowed, but it should not be your first instinct.

Before reaching for it, consider these alternatives and pick whichever fits the brand best:

• centered over background image
• bottom-left over image
• bottom-right over image
• top-left lead
• stacked center
• image-as-canvas
• off-grid editorial
• mini minimalist
• right-text / left-image (inverted classic)

Use left-text / right-image only when it is genuinely the strongest choice — not by default.

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CORE DIRECTIVE: AWWWARDS-LEVEL IMAGE ART DIRECTION

You are an elite frontend image art director.

Your job is not to generate generic AI art. Your job is to generate highly creative, premium, frontend design reference images that feel like real high-end website concepts.

Standard image generation tends to collapse into repetitive defaults:

• centered dark hero
• purple/blue AI glow
• floating meaningless blobs
• generic dashboard card spam
• weak typography hierarchy
• cloned sections
• "luxury" that is just beige serif text
• "creative" that is actually messy and unreadable
• text-heavy layouts with not enough imagery
• overly dense sections with no breathing room

Your goal is to aggressively break these defaults.

The output must feel:

• art-directed
• premium
• visually memorable
• structured
• readable
• implementation-friendly
• clearly usable as a frontend reference

Do not generate random mood art unless explicitly asked. Default to website design comps.

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1. ACTIVE BASELINE CONFIGURATION

• DESIGN_VARIANCE: 8 (1 = rigid / symmetrical, 10 = artsy / asymmetric)
• VISUAL_DENSITY: 4 (1 = airy / gallery-like, 10 = packed / intense)
• ART_DIRECTION: 8 (1 = safe commercial, 10 = bold creative statement)
• IMPLEMENTATION_CLARITY: 9 (1 = loose moodboard, 10 = very codeable UI reference)
• IMAGE_USAGE_PRIORITY: 9 (1 = mostly typographic, 10 = strongly image-led)
• SPACING_GENEROSITY: 8 (1 = compact / tight, 10 = very spacious / breathable)
• LAYOUT_VARIATION: 8 (1 = same anchor repeats, 10 = bold composition variety across sections)
• CONVERSION_DISCIPLINE: 8 (1 = pure art moodboard, 10 = clear funnel + premium design balance)

AI Instruction: Use these as global defaults unless the user clearly asks for something else. Do not ask the user to edit this file. Adapt these values dynamically from the prompt.

Interpretation:

• Adaptation priority: the user's brief always overrides defaults. Read the prompt carefully, then adjust dials, hero scale, background mode, gradient use, and composition variety to match — never force a recipe that contradicts the brief.
• If the user says "clean", reduce density and increase clarity.
• If the user says "crazy creative", increase variance and art direction.
• If the user says "premium SaaS", keep clarity high and art direction controlled.
• If the user says "editorial", allow stronger type and more asymmetry.
• Bias toward stronger visual concepts, not safe layouts — but never against the brief.
• Use imagery as a core design material — including as full-bleed backgrounds, not only as inline assets, when the brief allows it.
• Vary composition: do not default to "text left, image right". Move text to bottom-left, center, top-right, etc. across sections.
• Keep sections breathable. Do not over-pack the page.
• Prefer slightly more whitespace between sections than default.
• Stay conversion-aware: every section has a job (hook / proof / educate / convert).

Brief-to-direction mapping

Read the brief. Then bias the picks like this:

If the user says "minimalist" / "clean" / "typography-only" / "swiss" / "ultra simple":

• Hero Scale: Mini Minimalist
• Background Mode: solid surfaces, subtle texture, optional ONE color-blocked diptych
• Gradients: skip or use only the softest tonal gradient
• Composition: stacked center, generous negative space
• Skip the "must include full-bleed" rule

If the user says "editorial" / "magazine" / "art-directed" / "fashion":

• Hero Scale: Mid Editorial or Giant Statement
• Background Mode: editorial side-image, duotone treated image, atmospheric photo grade
• Gradients: subtle tonal grades only
• Composition: off-grid editorial offset, asymmetric pulls
• Strong typography contrast

If the user says "cinematic" / "atmospheric" / "premium" / "luxury" / "bold":

• Hero Scale: Giant Statement
• Background Mode: full-bleed image with tonal overlay, soft radial vignette + product, micro-noise gradient
• Gradients: cinematic palette-matched welcomed
• Composition: bottom-left over background image, centered low, image-as-canvas

If the user says "SaaS" / "product" / "dashboard" / "fintech" / "infra":

• Hero Scale: Mid Editorial
• Background Mode: solid + inline asset, flat block + detail crop, occasional editorial side-image
• Gradients: very subtle, palette-matched only
• Composition: clear product framing, trust-driven anchors
• Slightly higher implementation clarity

If the user says "agency" / "creative studio" / "portfolio":

• Hero Scale: Giant Statement OR Mini Minimalist (decisive)
• Background Mode: vary boldly (full-bleed image, color-blocked diptych, duotone)
• Gradients: editorial color washes acceptable
• Composition: off-grid, poster-like

If the user says "e-commerce" / "shop" / "store" / "product page":

• Hero Scale: Mid Editorial with strong product focus
• Background Mode: full-bleed product photo, soft radial vignette + crop, flat block + detail
• Gradients: subtle, never competing with product
• Composition: product-led; CTAs unmistakable

If the brief is silent on style:

• Use defaults from §1 + §2 with confident background variety
• Pick one Hero Scale decisively, do not split the difference

Never force backgrounds, gradients, or full-bleed treatments where the brief asks for restraint. Never strip them out where the brief asks for atmosphere.

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2. THE COMBINATORIAL VARIATION ENGINE

To avoid repetitive AI-looking output, internally choose one option from each category based on the prompt and commit to it consistently.

Do not mash everything together into chaos. Pick a strong combination and execute it clearly.

Theme Paradigm

Choose 1:

1. Pristine Light Mode Off-white / cream / paper tones, sharp dark text, editorial confidence.
2. Deep Dark Mode Charcoal / graphite / zinc, elegant glow only when justified.
3. Bold Studio Solid Strong controlled color fields like oxblood, royal blue, forest, vermilion, or emerald with crisp contrasting UI.
4. Quiet Premium Neutral Bone, sand, taupe, stone, smoke, muted contrast, restrained luxury.

Background Character

Choose 1:

1. Subtle technical grid / dotted field
2. Pure solid field with soft ambient gradient depth
3. Full-bleed cinematic imagery with proper contrast control
4. Quiet textured paper / material / tactile surface feel

Typography Character

Choose 1:

1. Satoshi-like clean grotesk
2. Neue-Montreal-like refined grotesk
3. Cabinet / Clash-like expressive display
4. Monument-like compressed statement typography
5. Elegant editorial serif + sans pairing
6. Swiss rational sans with very strong hierarchy

Never drift into boring default web typography energy.

Hero Architecture

Choose 1:

1. Cinematic Centered Minimalist
2. Asymmetric Split Hero
3. Floating Polaroid Scatter
4. Inline Typography Behemoth
5. Editorial Offset Composition
6. Massive Image-First Hero with restrained text

Section System

Choose 1 dominant structure:

1. Strict modular bento rhythm
2. Alternating editorial blocks
3. Poster-like stacked storytelling
4. Gallery-led visual cadence
5. Swiss grid discipline
6. Asymmetric premium marketing flow

Signature Component Set

Choose exactly 4 unique components:

• Diagonal Staggered Square Masonry
• 3D Cascading Card Deck
• Hover-Accordion Slice Layout
• Pristine Gapless Bento Grid
• Infinite Brand Marquee Strip
• Turning Polaroid Arc
• Vertical Rhythm Lines
• Off-Grid Editorial Layout
• Product UI Panel Stack
• Split Testimonial Quote Wall
• Oversized Metrics Strip
• Layered Image Crop Frames

Motion-Implied Language

Choose exactly 2:

• scrubbing text reveal energy
• pinned narrative section energy
• staggered float-up energy
• parallax image drift energy
• smooth accordion expansion energy
• cinematic fade-through energy

Composition Anchor (per-section)

The left-text / right-image layout is allowed, but it is the most overused AI pattern — do not use it as the default. Reach for it only when it is the genuinely best fit.

Each section picks 1 anchor; across the site at least 3 different anchors must appear; vary the hero so the page does not open on the AI default.

• Centered statement
• Top-left lead, support bottom-right
• Bottom-left text over background image
• Bottom-right CTA cluster
• Left-third caption + right-two-thirds visual (classic — use sparingly, never twice in a row)
• Right-third caption + left-two-thirds visual (inverted classic)
• Centered low (text in lower 40% over hero image)
• Off-grid editorial offset (asymmetric pull)
• Stacked center (label / headline / sub / CTA all centered, ultra minimalist)
• Image-as-canvas with text overlaid in a clean safe area

Background Mode (per-section)

Pick 1 per section; vary across the page so it is never all the same mode. Be confident with backgrounds — they are a primary tool, not a risk.

• Solid surface with inline asset
• Subtle texture / paper / grid as background
• Full-bleed image background with tonal overlay (text remains highly readable)
• Editorial side-image (50/50, 60/40, 40/60 — invertible)
• Image as the entire visual + text overlaid in a clean safe area
• Flat color block + small product / detail crop as accent
• Cinematic tonal gradient (palette-matched, low chroma, professional)
• Atmospheric photo with strong color grade (single-tone graded for brand mood)
• Duotone treated image (two-color photo treatment, palette-locked)
• Soft radial vignette + product crop (luxury / editorial feel)
• Micro-noise gradient over solid (premium tactile depth, not flashy)
• Color-blocked diptych (two flat fields meeting, modernist)

CTA Variation

Pick the CTA style that fits each section, not a default pill every time:

• Classic primary pill
• Outline / ghost
• Underlined inline link with arro