R Marketing Analysis Packages

R Packages for Marketing Tools & Analysis

Feedback and contributions are always welcome!

• Analytics
  • Google Analytics
  • Mixpanel
  • Adobe Analytics
  • Piwik
  • KISSmetrics
  • Gaug.es
  • Google WebMaster Tools
  • googleTagManageR
• CRM
  • Salesforce
• Social Media
  • Multiple Networks
  • Twitter
  • Facebook
  • LinkedIn
  • Instagram
  • YouTube
  • Google Plus
  • VKontakte
  • Tumblr
• Advertising
  • AdWords
  • Facebook Ads
• Email
  • Gmail
• Customer Service
  • Zendesk
  • LiveChat
• Misc
  • Wikpedia
  • Google Trends
  • CrunchBase
  • Github
  • URL Shortening

Analytics

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Google Analytics

• RGoogleAnalytics - R Library to easily extract data from the Google Analytics API
• googleAnalyticsR - A new Google Analytics R library using googleAuthR
• RGA - A Google Analytics API client for R http://cran.r-project.org/package=RGA
• ganalytics - Interact with Google Analytics using R
• rga - This is a package for extracting data from Google Analytics into R.
• GAR - R Package: Google Analytics Refresh and Request
• analytics - Google Analytics & Doubleclick Campaign Manager API client

Mixpanel

• RMixpanel - Mixpanel API client package for R
• mixpanelR - R interface for MixPanel data export API

Adobe Analytics

• RSiteCatalyst - R package to access Adobe Analytics Reporting API

Piwik

• piwikr - If you like Piwik and R, then piwikr is for you.

KISSmetrics

• kissr - Access KISSmetrics reports through R

Gaug.es

• rgauges - R wrapper to the gaug.es API for website analytics

Google Webmaster Tools

• searchConsoleR - R interface with Google Search Console API v3, including Search Analytics.

Google Tag Manager

• googleTagManageR - n R package to interact with the Google Tag Manager API.

CRM

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Salesforce

• RForcecom - RForcecom provides the connection to Force.com and Salesforce.com from R.
• jedi - An R package connecting Salesforce and R through the Force.com REST API
• rsalesforce - R bindings to query Salesforce database.

Social Media

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Multiple Networks

• SocialMediaMineR - A Social Media Search and Analytic Tool (Facebook, LinkedIn, Pinterest, StumbleUpon, Twitter, Reddit)

Twitter

• twitteR - R based twitter client
• streamR - Access to Twitter Streaming API via R
• smappR - Tools for analysis of Twitter data
• RTwitterAPI - Making requests to Twitter's REST API v1.1

Facebook

• Rfacebook - Access to Facebook API via R

LinkedIn

• Rlinkedin - R package to access the LinkedIn API
• linkedinR - Another R package to acces the Linkedin API

Instagram

• instaR - Access to Instagram API via R

YouTube

• tuber - Access YouTube API via R
• youtubeAnalyticsR - YouTube Analytics API into R
• youTubeDataR - Integrates R and the YouTube Data API

Google Plus

• plusser - A Google+ API Interface for R

VKontakte

• vkR - vkR is an R package which provides access to the VKontakte (VK) API.

Tumblr

• tumblR - Provides an R-interface to the Tumblr web API

Advertising

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AdWords

• RAdwords - Loading Google Adwords data into R (Needs AdWords MCC!)

Facebook Ads

• fbRads -Analyze and manage Facebook ads from R to access their Marketing APIs

Email

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Gmail

• gmailr - Access the Gmail RESTful API from R
• mailR - A utility to send emails from the R programming environment

Customer Service

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Zendesk

• zendeskR - This package provides an R wrapper for the Zendesk API

LiveChat

• livechatR - The package livechatR provides an interface from R to LiveChat's API endpoints

Misc

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Wikipedia

• wikipediatrend - A convenience R package for getting Wikipedia article access statistics (and more)
• WikipediR - An R API wrapper for MediaWiki (Wikipedia)

Google Trends

• gtrends - R functions to perform and display Google Trends queries

CrunchBase

• rcrunchbase - An R client for the CrunchBase API

Github

• rgithub - R bindings for the github API

URL Shortening

• urlshorteneR - R package for shortening URLs (bitly & goo.gl support).