TikTok Shop Affiliate Outreach & Marketing Skills Pack (Claude Plugin)

Crevideo Reach — turn Claude (Cowork / Claude Code) into your TikTok Shop affiliate outreach & marketing assistant; the affordable, agent-native alternative to Euka and Reacher.

🇺🇸 English (this page) · 🇨🇳 中文版 / Chinese version

1 base skill + 8 business-scenario skills + Crevideo Reach MCP (79 tools) + 5 scheduled-task templates + 2 Project Instructions Works with Claude Code, Claude.ai web, and OpenAI Codex.

For: TikTok Shop sellers running affiliate creator outreach across their authorized Reach markets. China cross-border (POP) sellers — see the 中文版 for localized wording.

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First: which client are you using?

Install path differs by client. Anthropic intentionally treats them differently:

| Client | Entry point | Steps | |---|---|---| | Claude Code (terminal / VS Code extension / desktop Code tab) | /plugin command | 1 step | | Claude.ai web (browser at claude.ai) | Customize page in the UI | 1 step (connector auto-registers after plugin install; OAuth on first use) | | OpenAI Codex | UI → "Add plugin marketplace" | 1 step (source + sparse path .agents/plugins) |

Anthropic's official note: MCP servers on claude.ai must be added manually — there is no auto-registration. The mcpServers field in a plugin only auto-takes-effect in Claude Code, not on Claude.ai web.

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A. Claude Code users (developers / technical ops) — one-step install

In your terminal or VS Code:

/plugin marketplace add crevideo/crevideo-reach
/plugin install crevideo-reach@crevideo

Two things happen on install:

1. 9 skills auto-load — triggered by natural business prompts ("score these creators", "draft an outreach message")
2. MCP tools auto-connect — first tool call pops a browser → OAuth to app.crevideo.com → log in to your Reach account → you can use all 79 tools

Run /plugin list to see what's installed, /mcp to check MCP connection status.

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B. Claude.ai web users (operations team) — one-step install

1. Open claude.ai → left sidebar → Customize
2. Go to the Plugins tab → top-right "+" → Add marketplace
3. URL / source: crevideo/crevideo-reach
4. Click Add → once installed the plugin shows up as "Crevideo Reach"
5. Skills + connector both auto-load:
   • Skills tab → 9 skills appear
   • Connectors tab → crevideo-reach appears automatically (pointing at https://mcp.crevideo.com/reach)

First time using MCP tools

• Open a new conversation → bottom-left "+" → Connectors → enable Crevideo Reach
• Ask "show me my shops" → triggers OAuth login (browser → app.crevideo.com → back)
• Subsequent list_shops calls return your real shop list

⚠️ If crevideo-reach does NOT appear in Connectors automatically → you're on a cached old version. Uninstall the plugin → reinstall once. Only v2.0+ auto-registers the MCP into Connectors.

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C. OpenAI Codex users — one-step install

Codex expects plugins under a plugins/codex/ subdirectory (different from Claude Code's "plugin lives at repo root" convention). We maintain both layouts in the same repo.

In the Codex client → Plugins → top-right "+" → Add plugin marketplace:

| Field | Value | |---|---| | Source | crevideo/crevideo-reach | | Git ref | main branch (leave blank) | | Sparse path | .agents/plugins ← directory containing marketplace.json (matches OpenAI's official convention) |

Click Add marketplace → marketplace "Crevideo" shows up in the filter → find plugin "Crevideo Reach" → install → 9 skills load.

MCP note: Codex's current documentation on HTTP+OAuth MCP transport is light. If the plugin installs but Codex doesn't auto-connect Crevideo Reach MCP, add the URL https://mcp.crevideo.com/reach manually in Codex's MCP settings (same two-step approach as Claude.ai web).

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What's inside

🟢 Skills (9)

Base skill (1)

| Skill | What it does | |---|---| | mcp-playbook | MCP tool map + invocation rules + canonical create flow + error-code debugging + version notes (v0.6.1 / 42-tool build) |

Business-scenario skills (8)

| Skill | What it does | |---|---| | creator-fit-scoring | Scores a batch of creators on "can they actually drive GMV" + recommendation strength | | creator-tier-resolver | Maps a creator to a collaboration tier (Open / T1 / T2 / T3·VIP) + judges Open→Target graduation | | offer-policy-checker | Commission + compliance check (rate caps, free samples, policy risk) | | brand-safety-compliance | Copy compliance scan (sensitive words, brand red lines, platform risk) | | outreach-message-composer | Drafts outreach copy (DM / email / TC invitation) | | reply-triage | Triages the DM inbox (interested / declined / needs follow-up) | | winback-and-pruning | Wins back silent creators + prunes inactive ones | | performance-diagnosis | Post-automation performance diagnosis + next-step recommendations |

🟢 MCP Server: crevideo-reach (79 tools)

Connects to https://mcp.crevideo.com/reach over OAuth — no manual API key configuration.

Capability surface:

• Target Collaboration (TC): preview / create / start-stop / delete / clone / task results
• DM automation: single-message DM / combined TC+DM / edit text of live DM (update_dm_automation_text)
• Creator management: search / find-similar / detail / blacklist / tags / segments / journeys / creator lists
• DM: conversations / history / send text, image, text+image cards, and text+product cards
• Email: templates / drafts / inbox / send / reply / groups / trash

Multi-market behavior: call list_shops first, select an authorized region, and keep region / shop_id_list / shop_cipher aligned. GMV and GPM filters use each market's local-currency presets and display conventions; US ranges are not universal.

• Affiliate content: lists / products
• Customer Advocates (CA): list / tags / notes / contact enrichment
• Shops / products / orders / analytics: shop list / product list+detail / shop orders / affiliate analytics (collab / product / shoppable-video)

🟡 Extras (not part of the plugin's standard surface — manual setup required)

extras/scheduled-tasks/ — 5 scheduled-task templates

Not auto-installed by the plugin. Claude.ai users create the 5 tasks under Settings → Scheduled Tasks manually, pasting each .md body in:

| Template | Frequency | Purpose | |---|---|---| | 00-scheduled-task-safety-header-must-go-first.md | Required reading | Safety preamble for every scheduled task (must be at the top of each task) | | 01-daily-morning-brief.md | Each morning | Read yesterday's data / today's to-dos | | 02-daily-midday-watch.md | Each midday | Monitor today's automations + urgent replies | | 03-daily-end-of-day-handoff.md | Each evening | Roll up the day + leave notes for tomorrow's operator | | 04-weekly-optimization-review.md | Weekend | Weekly retrospective + adjust next week's strategy |

extras/project-instructions/ — 2 Project Instructions

For Claude.ai's "Project" feature. Paste into two separate Projects:

• monitor-project-instructions.md — for the "Monitor" Project
• action-project-instructions.md — for the "Action" Project

extras/brand-knowledge-pack-template.md

Brand info the customer fills in themselves (brand name, SKU list, voice, Don't-words, etc.); all 9 skills auto-read it.

Where to put the filled file:

• Claude.ai web: paste the content into your Project's Custom Instructions (Customize → Projects → your Cowork Project → Custom Instructions)
• Claude Code: save the content to ~/.claude/CLAUDE.md or project-level <project>/.claude/CLAUDE.md

The plugin still works without it, but output is more brand-aligned with it.

extras/crevideo-reach-cowork-operations-handbook.md + extras/quickstart-card.md

Human-readable docs for the operations team.

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Upgrading

Claude Code

/plugin marketplace update crevideo
/plugin update crevideo-reach

MCP connection is preserved across upgrades; if something looks off, run /mcp to check status.

Claude.ai web

Customize → Plugins → find Crevideo Reach → click "Check for updates" or uninstall + reinstall. The connector is independent — upgrading the plugin does not touch connector config; if the MCP URL changes, disconnect and re-add it in the Connectors tab separately.

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Feedback

For bugs or new-scenario requests, open an issue with the Crevideo team.