Marketing Skills for AI Agents

A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec.

Built by Corey Haines. Need hands-on help? Check out Conversion Factory — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to learn more about marketing? Subscribe to Swipe Files. Want to get dangerously good at using AI for marketing? Check out AI Marketing Training. Want an autonomous AI agent that uses these skills to be your CMO? Try Magister.

New to the terminal and coding agents? Check out the companion guide Coding for Marketers.

Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.

Run into a problem or have a question? Open an issue — we're happy to help.

Partners

The library is free and MIT-licensed. Verified Partners fund the work — vetted, disclosed tool integrations, listed alongside the neutral options and never influencing what the core skills recommend. The full rules and boundaries are in tools/PARTNERS.md. Become a partner →

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◆ Converly — Conversion tracking / attribution. Server-side conversion tracking that fires when someone submits a form, books a meeting, or starts a chat — passing click IDs and identifiers for Enhanced Conversions (Google) and high EMQ match rates (Meta), across 100+ tools. CLI + MCP so your agent sets it up in minutes. → Integration guide

◆ Ploy — AI website & growth platform. AI marketing platform built around a hosted website builder — an in-app agent that builds and publishes pages, PloyDB for pages at scale, routing to add pages to an existing site, built-in analytics and visitor identification, and a CLI for coding agents. → Integration guide

<!-- PARTNERS:END --> <!-- The Partners block above is generated from partners.json — run `node scripts/sync-partners.mjs` after editing it. -->

What are Skills?

Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a marketing task and apply the right frameworks and best practices.

How Skills Work Together

Skills reference each other and build on shared context. The product-marketing skill is the foundation — every other skill checks it first to understand your product, audience, and positioning before doing anything.

                            ┌──────────────────────────────────────┐
                            │          product-marketing           │
                            │    (read by all other skills first)  │
                            └──────────────────┬───────────────────┘
                                               │
    ┌──────────────┬─────────────┬─────────────┼─────────────┬──────────────┬──────────────┐
    ▼              ▼             ▼             ▼             ▼              ▼              ▼
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌────────────┐ ┌──────────┐ ┌─────────────┐ ┌───────────┐
│  SEO &   │ │   CRO    │ │Content & │ │  Paid &    │ │ Growth & │ │  Sales &    │ │ Strategy  │
│ Content  │ │          │ │   Copy   │ │Measurement │ │Retention │ │    GTM      │ │           │
├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤
│seo-audit │ │cro       │ │copywritin│ │ads         │ │referrals │ │revops       │ │mktg-ideas │
│ai-seo    │ │signup    │ │copy-edit │ │ad-creative │ │free-tools│ │sales-enable │ │mktg-psych │
│site-arch │ │onboarding│ │cold-email│ │ab-testing  │ │churn-    │ │launch       │ │customer-  │
│programm  │ │popups    │ │emails    │ │analytics   │ │ prevent  │ │pricing      │ │ research  │
│schema    │ │paywalls  │ │social    │ │            │ │community │ │competitors  │ │           │
│content   │ │          │ │video     │ │            │ │lead-magnt│ │comp-profile │ │           │
│aso       │ │          │ │image     │ │            │ │co-mktg   │ │directory    │ │           │
│          │ │          │ │sms       │ │            │ │          │ │prospecting  │ │           │
└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
     │            │            │              │             │              │              │
     └────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
                        │
         Skills cross-reference each other:
           copywriting ↔ cro ↔ ab-testing
           revops ↔ sales-enablement ↔ cold-email
           seo-audit ↔ schema ↔ ai-seo
           customer-research → copywriting, cro, competitors

See each skill's Related Skills section for the full dependency map.

Available Skills

<!-- SKILLS:START -->

| Skill | Description | |-------|-------------| | ab-testing | When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.... | | ad-creative | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad... | | ads | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,... | | ai-seo | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.... | | analytics | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... | | aso | When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO... | | attribution | When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an... | | churn-prevention | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... | | co-marketing | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use... | | cold-email | Write and run B2B cold outbound that gets replies, from cold emails and follow-ups to sending setup, LinkedIn,... | | community-marketing | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a... | | competitor-profiling | When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions... | | competitors | When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when... | | content-strategy | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also... | | copy-editing | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the... | | copywriting | When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages,... | | cro | When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage,... | | customer-research | When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer... | | directory-submissions | When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for... | | emails | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... | | events | When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows,... | | free-tools | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... | | image | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product... | | influencer-marketing | When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and... | | launch | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... | | lead-magnets | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... | | marketing-council | When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by... | | marketing-ideas | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... | | marketing-loops | When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a... | | marketing-plan | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use... | | marketing-psychology | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... | | offers | When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing,... | | onboarding | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... | | paywalls | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... | | popups | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... | | pricing | When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions... | | product-marketing | When the user wants to create or update their product marketing context document. Also use when the user mentions... | | programmatic-seo | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... | | prospecting | When the user wants to find, qualify, and build a list of prospects to reach