Ads Skills for AI Agents

These skills teach your agent how to run ads. They cover advertising strategy for both Meta and Google (and soon LinkedIn, TikTok, X, and Reddit).

<p align="center"> <img src="./ads-skills.png" alt="Ads Skills for AI Agents" /> </p>

Install once, and your agent plans campaigns using real frameworks instead of hallucinating settings.

npx skills add adkit/ads-skills --all -y -g

Works with Claude Code, Cursor, Copilot, Windsurf, OpenAI Codex, and any agent that support skills.

Claude.ai and Claude Cowork (no terminal)

In Claude, go to Customize → Plugins → Add marketplace and add this repository:

https://github.com/adkit/ads-skills

Then install the AdKit Ads Skills plugin. The skills show up in chat and in Cowork, and update automatically when this repo does.

What changes

| | ❌ Without Ads Skills | ✅ With Ads Skills | | ------------------ | ---------------------------- | ---------------------------------------------------------------------- | | Campaign structure | Agent hallucinates structure | Agent follows proven frameworks | | Budget | Agent sets random amounts | Agent follow a structure that won't nuke your accounts or waste budget | | Creative | Agent writes generic copy | Agent crafts hooks that compete with entertainment, not other ads | | Analysis | Agent reads numbers | Agent diagnoses issues and recommends specific fixes |

Skills

Strategy skills

Each covers a single platform end-to-end: campaign structure, audience targeting, creative strategy, budget management, and performance analysis.

| Skill | Platform | Description | | ---------------------------------------------------- | -------------------- | ------------------------------------------------------------------------------------------------------------ | | meta-ads-strategy | Facebook & Instagram | Auction mechanics, Setup, creative formats, targeting, ROAS tracking. Includes a built-in ad brief workflow. | | google-ads-strategy | Google Search | Keyword mining, account structure, ad copy, negative keyword architecture, Quality Score. |

How it works

1. Install the skills — one command, all skills load into your agent
2. Your agent reads the brief — Skills includes a built-in brief workflow (product, audience, market, KPIs so it understands the campaign you want to run)
3. Your agent plans the campaign — following the platform-specific strategy skill
4. BONUS: Your agent launch everything for you — connect AdKit to let your agent creates and publishes campaigns directly (100% optional, works just fine without, the agent will guide you!)

Brief (built into strategy skills)
    |
    v
Strategy skill (meta / google / linkedin / ...)
    |
    v
AdKit skill (optional — create + publish via MCP or CLI)

What's inside

Each strategy skill covers the full campaign lifecycle:

• Platform mechanics: how the auction/algorithm works and how to work with it
• Campaign structure: hierarchy, objective selection, optimization events
• Audience targeting: broad vs. interest-based vs. lookalike, when to use each
• Budget management: starting budgets, scaling rules, kill criteria
• Ad creative: hook frameworks, format selection (static vs. video vs. carousel), platform-specific specs
• Ad copy: headline formulas, description frameworks, CTA patterns
• Performance diagnostics: symptom → cause → action framework for reading metrics
• Account setup: compliance rules, pixel/tag configuration, ban prevention

FAQ

What agents are supported? Any agent that supports skills: Claude Code, Cursor, Copilot, Windsurf, OpenAI Codex, and 17+ others.

Do I need AdKit to use these skills? No. The skills work standalone for strategy and planning. AdKit is only needed if you want your agent to create and publish campaigns without logging into Ads Manager.

Author

Hi! I'm Nico (@nico_jeannen). I've been in digital advertising for almost 10 years, and managed over $1M+ in ad spend.

I built and sold three apps ($290k combined), two of them grown primarily through paid acquisition. Now building AdKit, the advertising toolbox for SaaS founders and their agents.

License

Free to use. Redistribution requires written agreement. Usage by competing products strictly forbidden. See LICENSE.