GooglePlayStoreMarketGapAnalysis
Work Is Ongoing. This Is A Data-Driven Study Aimed At Identifying Market Gaps In Underexplored App Categories On The Google Play Store That Offer Opportunities For Developers.
Install / Use
/learn @abdullah-tanriverdi/GooglePlayStoreMarketGapAnalysisREADME
Analysis Summary: Google Play Store Dataset
Rating & Install Correlation
Correlation analysis shows that the relationship between Rating and Installs is nearly zero (corr ≈ 0.001).
➡️ This indicates that a highly downloaded app does not necessarily receive higher ratings.
Regression Analysis
The regression plot on a logarithmic scale confirms that there is no clear linear relationship.
➡️ Apps with high install counts do not consistently achieve higher ratings.
Category Density
The categories with the highest number of apps are:
- Education
- Tools
- Entertainment
- Music & Audio
➡️ These categories reflect high competition in the market.
Rating Distribution
Ratings are heavily concentrated in the 4.0 – 5.0 range.
➡️ This suggests that users generally leave positive feedback on apps.
Rating Distribution by Category
Some categories consistently receive higher average ratings:
- High Rating: Books & Reference, Puzzle
- Lower Rating: Dating, House & Home
Average Installs by Category
Categories with the highest average install numbers:
- Video Players & Editors
- Communication
- Racing
➡️ However, these categories are also highly competitive.
Market Gap Analysis (Opportunity Zones)
By comparing average ratings and app counts, categories with high ratings but few apps stand out:
- Events
- Arcade
- Word
➡️ These categories may represent low-competition, high-satisfaction niches — great opportunities for new apps.
Conclusion & Strategy
From a strategic perspective:
- Focus on categories with high user satisfaction and low competition for a better chance at visibility and success.
- Since Rating and Installs have a weak correlation, prioritizing quality and user experience is more critical than aiming for high download numbers.
📌 Notes on Category Naming
During the analysis, you may notice that categories like "Music" and "Music & Audio" appear separately, even though their names seem similar.
This is not an error, but a direct result of how Google Play categorizes apps:
- "Music" is part of the Game categories (e.g., Magic Tiles, Beat Blade) and typically includes rhythm or music-based games.
- "Music & Audio" is part of the App categories (e.g., Spotify, Shazam) and includes music streaming, audio editing, and playback tools.
This classification comes directly from Google Play's official category definitions and explains why these two categories differ significantly in:
