seo-vs-ads
Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage
Install / Use
npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-adsInstalls into whichever agent you are using.
SKILL.md
Installable skill definition
Quality Score
Category
MarketingSupported Platforms
Our assessment of seo-vs-ads
seo-vs-ads scores 74/100 on our quality scale, 530th of 553 Marketing skills we index.
Its SKILL.md is 2.3 KB long, split into 5 sections and no code examples: moderately detailed.
With 1,364 GitHub stars, it is one of the more widely adopted skills in the catalogue.
Maintenance, license and trust
- The repository was last updated 9 days ago, so seo-vs-ads is actively maintained.
- It is released under the MIT license, a permissive license that allows use, modification and commercial use with attribution.
- Its trust signals score 100/100, with no cautions. These come from repository metadata, not a code audit — read the skill file before letting an agent act on it.
seo-vs-ads compared with similar skills
All 4 of these similar skills score higher than seo-vs-ads; compare them before choosing.
| Skill | Score | Stars | Updated | Format |
|---|---|---|---|---|
| seo-vs-ads (this skill)by Ryze-AI-Adgent | 74 | 1.4k | 9d ago | SKILL.md |
| Agent-Reachby Panniantong | 100 | 88.6k | 17d ago | CLAUDE.md |
| headroomby headroomlabs-ai | 100 | 74.3k | today | CLAUDE.md |
| rufloby ruvnet | 100 | 73.7k | today | CLAUDE.md |
| CowAgentby zhayujie | 100 | 47.2k | today | CLAUDE.md |
Frequently asked questions
- How do I install seo-vs-ads?
- Run
npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-ads. The install tabs above show the steps for each supported agent. - Which AI agents does seo-vs-ads work with?
- It is written for Claude Code and Cursor, as a SKILL.md file. Other agents that read the same format can often use it too.
- Is seo-vs-ads safe to use?
- It is MIT-licensed and scores 100/100 on trust signals. Skills are instructions an agent will follow, so read the file before installing it and do not approve commands you do not understand.
- Is seo-vs-ads still maintained?
- The repository was last updated 9 days ago, so seo-vs-ads is actively maintained.
Skill content
View source on GitHubname: seo-vs-ads description: Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage. Use when asked "am I paying for clicks I'd get free", "brand bidding waste", "SEO vs ads overlap", or "cut wasted ad spend with SEO".
SEO vs Ads
Requires
The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.
Workflow
- Paid search terms.
google_ads__runRawGaqlon the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape vianative__get_provider_docs, providergoogle_ads, if needed.) - Organic positions.
google_search_console__runRawSearchAnalytics, dimension["query"], same window. - Join on query and bucket:
- Double-paying — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline.
- Defensible — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly)
- Paid-only winners — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money
- Organic-only converters — strong organic queries with no ad coverage → scale candidates if ads team wants volume
- Estimate savings. For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1 brand terms; label it an estimate).
Output
Headline first: "$X/quarter going to clicks you already rank #1 for." Then the four buckets as tables (term, cost, conversions, organic position), the savings estimate with its assumptions stated, and a short action list: exact negatives to add, exact pages to build.
Fallback
If only one of the two accounts is connected, run what's possible, and name the missing connection instead of guessing at the other half.
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Languages
Trust signals
From repository metadata: license, adoption, age and documentation. Not a code audit — see the Safety scan above for what the skill file itself contains.