---

name: alex-hormozi-pitch description: Create irresistible offers and pitches using Alex Hormozi's methodology from $100M Offers. Guides through value equation, guarantee frameworks, pricing psychology, and creating offers "too good not to take" for any product or service.

Alex Hormozi Pitch Skill

When to Activate This Skill

• Create compelling offer or pitch
• Design irresistible value proposition
• Structure pricing and guarantees
• Build "too good not to take" offer
• Apply Hormozi frameworks
• Optimize existing offer
• Create Grand Slam Offer

What This Skill Does

Guides you through Alex Hormozi's systematic approach to creating offers so compelling that prospects feel stupid saying no, using proven frameworks from "$100M Offers".

How to Execute

Execute the /create-hormozi-pitch slash command, which provides:

1. Interactive guided process through Hormozi's frameworks
2. Value Equation optimization (Dream Outcome, Perceived Likelihood, Time Delay, Effort & Sacrifice)
3. Guarantee framework selection and structuring
4. Value stack and bonus construction
5. Scarcity and urgency implementation
6. Objection elimination strategies
7. Complete pitch output ready to use

Core Frameworks Applied

The Value Equation

Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)

Four Guarantee Types

• Unconditional (money-back)
• Conditional (performance-based)
• Outcome-based (results-tied)
• Anti-guarantee (all sales final)

MAGIC Naming Formula

• Make it about them
• Announce the avatar
• Give them a goal
• Indicate a time interval
• Complete with container word

Use Cases

• Product launches
• Service offerings
• Consulting proposals
• Course creation
• High-ticket sales
• Lead magnets
• Upsells and downsells

Full Workflow Reference

For complete step-by-step instructions: read ${PAI_DIR}/commands/create-hormozi-pitch.md