<!-- mcp-name: io.github.D4umak/heylead -->

HeyLead

HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard. Sign in on the web, then talk to your AI and say "find me leads."

Use cases

A campaign has one of six goals, and the ICP, the fit check and the messages follow it: Sell a product or service, Find a job, Hire people, Find partners or investors, Find a vendor and Research interviews.

• Sell a product or service: Reach the people who buy what you built.
• Find a job: Reach the people who hire for the role you want.
• Hire people: Reach candidates for a role you are filling. Works with a custom brief.
• Find partners or investors: Reach the people who can sign a partnership or an investment. Works with a custom brief.
• Find a vendor: You are the buyer. Reach the people who sell what you need.
• Research interviews: Reach people to interview, survey or test with. Works with a custom brief.

Hire people, Find partners or investors and Research interviews run on a custom brief until their message sets exist.

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Getting Started

MCP (Model Context Protocol) lets AI assistants use external tools. HeyLead gives your AI the ability to do LinkedIn outreach for you.

You need: Cursor or Claude Code — any MCP-compatible AI editor.

Step 1: Install HeyLead

Claude Code, as a plugin (hosted, nothing to install):

/plugin marketplace add D4umak/linkedin-outreach-mcp
/plugin install heylead@heylead

Then run /mcp, pick heylead and choose Authenticate to sign in to your HeyLead account. The plugin connects the hosted server at https://heylead.dev/mcp and adds skills for starting a campaign, approving waiting messages, answering replies, a weekly review, pausing, and adding a list of people. Its source is in plugins/heylead.

Or run the client locally over stdio. You need uv:

Claude Code:

claude mcp add heylead -- uvx heylead

Cursor: Settings > MCP > "Add new MCP server" > Name: heylead, Command: uvx heylead

Any MCP client:

{
  "heylead": {
    "command": "uvx",
    "args": ["heylead"]
  }
}

Update with uvx --refresh heylead.

Step 2: Set up your account

Option A — Hosted (easiest): take the 90-second quiz or sign in at heylead.dev/dashboard/login. Your quiz personas become a draft campaign. Connect LinkedIn in Settings → Connected accounts, then launch from the dashboard — or copy your setup message from Settings → Integrations → Chat client into your AI chat. Nothing sends before you launch. Hosted users share a professional directory; campaigns and inboxes stay private.

Option B — Self-hosted: run everything against your own accounts. You need two things first:

1. A Unipile account — this is what talks to LinkedIn. Sign up at unipile.com, then put the DSN and API key from the Access Tokens page, then run heylead config set unipile_api_url <DSN> and heylead secrets set unipile_api_key (it prompts; the key is kept in your OS keychain, never in the config file).
2. An LLM API key — AI calls are billed to you. A free Gemini key is enough to start.

Then open your AI chat and say:

"Set up my HeyLead profile with this Gemini key: YOUR_KEY"

You'll get a LinkedIn authentication link. Open it, connect LinkedIn, then say "finish setup". HeyLead fetches your profile and analyses your writing style.

Step 3: Find leads

"Find me CTOs at fintech startups in New York"
"Send outreach to the campaign"
"Check my replies"
"How's my outreach doing?"

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How It Works

1. Define your ICP — "Generate an ICP for AI SaaS founders" → RAG-powered personas with pain points, barriers, and LinkedIn targeting
2. Create a campaign — "Find me fintech CTOs" → searches LinkedIn, scores prospects by fit
3. Warm up prospects — Engages with their posts (comments, likes) before reaching out
4. Send personalized invitations — Voice-matched messages that sound like you, not a bot
5. Follow up automatically — Multi-touch sequences after connections are accepted
6. Handle replies — Detects sentiment, advances positive leads toward meetings, answers questions
7. Track outcomes — Won/lost/opted-out tracking with conversion analytics

Sending model: campaigns are created as drafts and only start when you explicitly launch them. Every send passes rate limits, working-hours checks, and a 1st-degree connection guard before it goes out. HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time. Launching is also what commissions cloud sending — in observe mode nothing is commissioned and nothing is sent, from either machine.

Approval mode (hosted): a workspace that has not chosen otherwise holds every opening DM and follow-up until a person approves it, and the approved text is what is sent. Read what is waiting on the dashboard's Approvals page or with inspect(action="waiting"); decide with prospect(action="approve_message") or discard_message. Autopilot sends them unread and is one switch away (Settings → Sending, or scheduler(action="approval_mode", mode="autopilot")). Invitations, InMail and replies are never held.

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Tools

HeyLead gives your AI 22 tools:

Core Workflow

| Tool | What it does | |------|-------------| | setup_profile | Connects LinkedIn and analyzes your writing style into a voice signature | | generate_icp | Generates a rich Ideal Customer Profile with buyer personas | | icp | Previews which LinkedIn profiles a saved ICP matches, without creating a campaign | | profile_signals | Compiles a targeting request (country ties, interests) into LinkedIn recall queries and profile-evidence scoring | | create_campaign | Creates an outreach campaign (as a draft) from a natural language description | | generate_and_send | Generates a personalized LinkedIn message and sends it | | check_replies | Checks for new replies across campaigns, classifies sentiment, surfaces hot leads | | book_meeting | Puts an agreed call on your Google Calendar and sends the prospect an invite | | show_status | Your dashboard — campaigns, stats, hot leads, account health. Links to the matching heylead.dev/dashboard page and, on hosted accounts, attaches a snapshot card |

Outreach & Engagement

| Tool | What it does | |------|-------------| | send_message | Sends follow-ups and replies to prospects | | send_email | Sends email via a connected Unipile mailbox (Gmail/Outlook). Never Mail.app. | | engage_prospect | Comments on, reacts to, follows, or endorses a prospect to build trust | | inbox | Browses and reads LinkedIn inbox messages directly | | backfill_inbox | Processes unreplied inbox messages through the inbound pipeline | | create_post | Generates and publishes a voice-matched post to LinkedIn |

Campaign Management

| Tool | What it does | |------|-------------| | campaign | Campaign lifecycle — launch, pause, resume, archive, delete, emergency stop, retry failed | | edit_campaign | Edits a campaign's name, mode, booking link, or context fields | | prospect | Manages prospects — skip, close with outcome, view conversation or timeline | | import_prospects | Imports prospects from CSV data into a campaign |

Insights & Analytics

| Tool | What it does | |------|-------------| | analytics | Campaign analytics — reports, comparisons, and exports | | inspect | Read-only digest of operator holds, strategist replans, closer decisions, reply skips, and gated jobs | | knowledge | Curates the knowledge base that grounds messages — lists, adds, removes, refreshes, and searches sources. Hosted only | | suggest_next_action | Recommends the best next action, prioritized by impact | | signals | Views and analyzes buying signals — news, company engagement, website visits, profile viewers | | manage_watchlist | Adds, removes, and lists signal keyword watchlists | | network | Network intelligence — a reciprocal pool of members' connected accounts; join to use it |

Growth & Relationships

| Tool | What it does | |------|-------------| | brand_strategy | Analyzes and improves your LinkedIn personal brand | | profile | Views and restores LinkedIn profile change history | | partner | Tracks follow-ups with business partners, vendors, and investors | | contacts | Searches, browses, and manages your global contact base | | crm_sync | Syncs campaign contacts and deals to HubSpot CRM |

Automation & Account

| Tool | What it does | |------|-------------| | scheduler | Manages the autonomous scheduler — status, on/off, send_from (cloud default / local opt-in) | | product | Local git checkout only — patch this repo and/or open a PR | | account | Manages LinkedIn accounts — list, switch, or disconnect | | organization | Hosted orgs — list, switch, invite editor/viewer, create a client workspace |

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Key Features

Voice Matching — Analyzes your LinkedIn profile and posts to capture your writing style. Every message sounds like you wrote it.

ICP Generation — RAG-powered pipeline that crawls company context, generates buyer personas with pain points, fears, barriers, and maps them to LinkedIn search parameters.

Autonomous Scheduler — Runs in the background, respects working hours and rate limits. On a hosted account, cloud is the default sender for every campaign. Launching commissions the cloud, so outreach continues with your laptop closed, inside the sending window: invitations, opening DMs, first-touch InMail, follow-ups, engagements, follows, endorsements, email fallbacks, prospect top-ups, auto-replies, inbound, warmup, signal collectors, and post-intel. This machine does not start a local scheduler engine for that work. Move the whole account here with scheduler(action='send_from', host='local'), which turns the cloud scheduler off. Observe still means nobody sends. Direct / self-hosted installs send from this machine only.

Engagement Warm-ups — Automatically engages with prospect posts before sending connection requests, building familiarity.

Pace — HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.

Outcome Tracking — Mark deals as won/lost, track conversion rates, identify stale leads, measure engagement ROI.

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Pricing

| Plan | Price | What you get | |------|-------|-------------| | Free | $0 | Up to 2 follow-ups per prospect | | Pro | $29 per connected account per month | Up to 5 follow-ups per prospect |

A connected account is a LinkedIn seat or an email mailbox. Free includes one of either.

Invitation limits follow the LinkedIn account (free, Premium or Sales Navigator), not the HeyLead plan. Self-hosted free installs have monthly quotas: 50 invitations, 20 messages, 30 engagements, 1 active campaign, 3 ICP generations.

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Privacy

• AI calls — routed through HeyLead's backend or your own key
• Cloud MCP — your data is processed s