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name: seo-ecommerce description: > Analyze ecommerce SEO across product pages, product schema, Shopping visibility, marketplace signals, and keyword gaps. Use only for stores, catalogs, or product listings. user-invocable: true argument-hint: "<url or keyword>" license: MIT compatibility: "Enhanced with DataForSEO Merchant API (optional)" metadata: author: AgriciDaniel original_author: "Matej Marjanovic (Pro Hub Challenge)" version: "2.4.0" category: seo

E-commerce SEO Analysis

Comprehensive product page optimization, marketplace intelligence, and competitive pricing analysis. Works standalone (on-page + schema) and with DataForSEO Merchant API for live Google Shopping and Amazon data.

Commands

| Command | Purpose | DataForSEO? | |---------|---------|-------------| | /seo ecommerce <url> | Full e-commerce SEO analysis of a product page or store | Optional | | /seo ecommerce products <keyword> | Google Shopping competitive analysis | Required | | /seo ecommerce gaps <domain> | Keyword gap: organic vs Shopping visibility | Required | | /seo ecommerce schema <url> | Product schema validation and enhancement | No |

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1. Product Page Analysis (No DataForSEO Needed)

Fetch and parse any product page for on-page SEO quality.

Workflow

1. "${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run render_page.py <url> --mode auto → raw/rendered HTML
2. "${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run parse_html.py --url <url>   → SEO elements
3. Analyze product-specific signals (below)

Product SEO Checklist

Title Tag

• [ ] Contains primary product keyword
• [ ] Includes brand name
• [ ] Under 60 characters (no truncation in SERPs)
• [ ] Format: [Product Name] - [Key Feature] | [Brand]

Meta Description

• [ ] Contains product keyword + benefit
• [ ] Includes price or "from $XX" (triggers rich snippet interest)
• [ ] Call-to-action present (Shop now, Buy, Free shipping)
• [ ] Under 155 characters

Heading Structure

• [ ] Single H1 matching primary product name
• [ ] H2s for: Features, Specifications, Reviews, Related Products
• [ ] No duplicate H1 tags across product variants

Product Images

• [ ] Alt text includes product name + distinguishing feature
• [ ] File names are descriptive (not IMG_001.jpg)
• [ ] WebP format served (with JPEG fallback)
• [ ] At least 3 images per product (hero, detail, lifestyle)
• [ ] High-resolution images: Google recommends at least 50K pixels (width x height) for merchant listings; larger (for example 800px+) is common practice, not a rule
• [ ] Lazy loading on below-fold images only

Internal Linking

• [ ] Breadcrumb navigation: Home > Category > Subcategory > Product
• [ ] Related products section (cross-sell / upsell)
• [ ] Link back to category page with keyword-rich anchor
• [ ] Reviews section links to full review page (if separate)

Content Quality

• [ ] Unique product description (not manufacturer copy-paste)
• [ ] Word count >= 200 for product description body
• [ ] Specs table present (not just prose)
• [ ] User reviews on-page (UGC signals)

Scoring

| Category | Weight | Criteria | |----------|--------|----------| | Schema completeness | 25% | Required + recommended Product fields | | Title & meta | 15% | Keyword placement, length, format | | Image optimization | 20% | Alt text, format, sizing, count | | Content quality | 20% | Unique description, specs, reviews | | Internal linking | 10% | Breadcrumbs, related products, categories | | Technical | 10% | Page speed, mobile rendering, canonical |

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2. Google Shopping Intelligence (DataForSEO Merchant API)

Live competitive analysis from Google Shopping results.

Cost Guardrail (MANDATORY)

Before EVERY Merchant API call:

"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run dataforseo_costs.py check merchant_google_products_search

• "status": "approved" -- proceed
• "status": "needs_approval" -- show cost, ask user
• "status": "blocked" -- stop, inform user

After each call:

"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run dataforseo_costs.py log merchant_google_products_search <cost>

Workflow

# Product search: who sells what at what price
"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run dataforseo_merchant.py search "<keyword>" --marketplace google

# Seller analysis: merchant ratings and dominance
"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run dataforseo_merchant.py sellers "<keyword>"

# Normalize results for analysis
"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run dataforseo_normalize.py results.json --module merchant

Analysis Outputs

Pricing Intelligence

• Price distribution: min, max, median, P25, P75
• Price outliers (> 2 standard deviations from median)
• Price-to-rating correlation
• Currency normalization to USD (or user-specified)

Seller Landscape

• Top 10 sellers by listing count
• Merchant rating distribution
• Free shipping prevalence
• New vs established sellers

Product Listing Quality

• Title keyword patterns in top listings
• Average rating and review count benchmarks
• Image count per listing
• Availability status distribution

Load references/marketplace-endpoints.md for full API parameter details.

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3. Amazon Marketplace (DataForSEO)

Cross-marketplace intelligence comparing Google Shopping and Amazon.

Cost Guardrail (MANDATORY)

"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run dataforseo_costs.py check merchant_amazon_products_search

Amazon endpoints are in the warn_endpoints set -- always requires user approval.

Workflow

# Amazon product search
"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run dataforseo_merchant.py search "<keyword>" --marketplace amazon

# Cross-marketplace comparison
"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run dataforseo_merchant.py compare "<keyword>"

Cross-Marketplace Report

| Metric | Google Shopping | Amazon | |--------|---------------|--------| | Avg price | $ | $ | | Median rating | X.X | X.X | | Avg review count | N | N | | Top seller share | % | % | | Free shipping % | % | % |

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4. Marketplace Keyword Gaps

Identify mismatches between organic and Shopping visibility.

Workflow

1. Fetch organic rankings via seo-dataforseo: dataforseo_labs_google_ranked_keywords for domain
2. Fetch Google Shopping presence through the Merchant REST script (not an MCP tool; the cost-ledger key is merchant_google_products_search): "${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run dataforseo_merchant.py search <keyword> for the top organic keywords
3. Cross-reference results

Gap Types

| Gap Type | Meaning | Action | |----------|---------|--------| | Organic Only | Ranks organically but no Shopping ads | Create Google Merchant Center feed, bid on these keywords | | Shopping Only | Shopping visibility but weak/no organic | Create content (buying guides, comparison pages) for these keywords | | Both Present | Visible in both channels | Optimize: ensure price consistency, enhance schema | | Neither | No visibility in either | Low priority unless high volume |

Output Format

## Keyword Gap Analysis: example.com

### Opportunities: Organic → Shopping (12 keywords)
| Keyword | Organic Pos | Volume | CPC | Recommended Action |
|---------|------------|--------|-----|-------------------|

### Opportunities: Shopping → Organic (8 keywords)
| Keyword | Shopping Rank | Volume | CPC | Content Type Needed |
|---------|-------------|--------|-----|-------------------|

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5. Product Schema Enhancement

Validate and generate Product schema following Google's current requirements.

Confirmed Required Properties (Google Merchant)

Confirmed required fields are name, image, and offers; use Offer, not AggregateOffer, for merchant listings. Merchant listings require a price greater than zero, and priceCurrency whenever price is set.

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "",
  "image": [""],
  "offers": {
    "@type": "Offer",
    "url": "",
    "priceCurrency": "USD",
    "price": "49.00",
    "availability": "https://schema.org/InStock"
  }
}

Recommended Properties (Enhance Rich Results)

• sku -- product identifier
• description, brand, offers.seller -- recommended context fields
• gtin13 / gtin14 / mpn -- global trade identifiers
• aggregateRating -- star rating + review count
• review -- individual reviews (minimum 1)
• color, material, size -- variant attributes
• shippingDetails -- ShippingDetails with rate and delivery time (merchant-level shipping via ShippingService is also supported; shipping/returns can be set in Search Console without a Merchant Center account)
• hasMerchantReturnPolicy -- MerchantReturnPolicy with type and days
• hasAdultConsideration -- required for adult-oriented products (added 2026-05-20 to Product variant / Merchant listing); Google Search supports only the value https://schema.org/SexualContentConsideration
• category -- Text, CategoryCode, or an array mixing both. Use custom text for merchant-defined product types and CategoryCode with Google's taxonomy URL plus codeValue for Google Product Categories.

Validation Rules

1. price must be a number string, not "$29.99" (no currency symbol)
2. availability must use full Schema.org URL enum
3. image should be array with >= 1 high-res image URL
4. priceCurrency must be ISO 4217 (USD, EUR, GBP)
5. If brand is present, brand.name must not be empty or "N/A"
6. Sale periods use validFrom plus either validThrough or priceValidUntil, in ISO 8601 format. Include time and timezone when known.
7. If aggregateRating present: ratingValue and reviewCount required (the merchant-listing docs list reviewCount; the review-snippet docs also accept ratingCount)
8. Do not include fake reviews or undisclosed incentivized reviews in visible content or structured data. Clearly and prominently disclose incentives.

Schema Scoring

| Completeness | Score | |-------------|-------| | All required fields | 50/100 | | + aggregateRating | 65/100 | | + sku/gtin/mpn | 75/100 | | + shippingDetails | 85/100 | | + merchantReturnPolicy | 90/100 | | + reviews (3+) | 100/100 |

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Cross-Skill Integration

| Skill | Integration Point | |-------|------------------| | seo-schema | Delegates Product schema generation; reuses validation logic | | seo-images | Product image audit (alt text, format, dimensions), plus DigitalSourceType: TrainedAlgorithmicMedia IPTC label for AI-generated product images (Merchant Center requirement) | | seo-content | Product description E-E-A-T and uniqueness analysis | | seo-dataforseo | Organic keyword rankings for gap analysis | | seo-technical | Core Web Vitals for product pages (LCP on hero image) | | seo-hreflang | Region-specific result units: in the EEA, product queries can show aggregator and supplier units; the EEA, South Africa and Türkiye also have structured data carousels, each with its own eligibility rules (documented 2026-09-08) | | seo-google | GSC indexation + Performance data for product URLs (NOT Merchant Center feed validation, that is done in Merchant Center / the Merchant API; the legacy Content API for Shopping sunsets 2026-08-18) |

UCP: Universal Commerce Protocol (live)

Google-initiated open standard (co-developed with Shopify, Etsy, Wayfair, Target, Walmart; payment partners Visa/Mastercard/Stripe/Adyen/Amex) for letting AI agents discover, negotiate, and transact with merchants without one-off integrations. Google confirms a first reference implementation for conversational buying in AI Mode in Search. Broader Universal Cart rollout details are reported from Google I/O 2026 keynote coverage; not confirmed on a Google-owned source. ucp.dev lists 2026-08-25 as the latest spec release (Google's merchant gui